Create an Opt-In Email Database (and stop buying lists, for good) 0 1 Create an Opt-In Email Database (and stop buying lists, for good) If you have been purchasing compiled email lists for marketing efforts, it may be difficult to imagine any other method of lead generation. The fact is there is actually a much more effective and sustainable way to create an email list to generate new leads for your business. The first thing that you should understand
10 Essential Laws of Social Media Marketing 0 4 10 Essential Laws of Social Media Marketing If you are trying to leverage the power of your content for social media marketing in order to elevate your customer and audience in a dramatic way, it can be challenging with no insight or experience. In order to successfully do this you must understand the fundamentals of social media marketing. This includes maximizing the
Infographics: From caves to computers 0 1 Infographics: From caves to computers We are all visual learners. It’s the way our brains are wired. In fact, 83 percent of all learning is processed through vision. The brain processes images much faster than plain text or sound. That’s why we can easily remember faces, but we have a harder time recalling people’s names. This powerful visual tendency in
My Weekend Reading List – 6/14/2013 5 4 My Weekend Reading List – 6/14/2013 Happy Friday, everyone, and welcome to another Weekend Reading List. First off, to all the dads out there, here’s hoping you have a nice weekend. I know I’m thankful for every day of fatherhood, but I like that we get a little extra recognition once a year. Even though Sunday has been reserved for Father’s
Social Media Marketing: Are you “Facebook Approved?” 0 1 Social Media Marketing: Are you “Facebook Approved?” With a slew of imposter celebrity or business websites, Facebook has recently launched a new verification system that puts its own brand behind Pages deemed to be the “real deal.” Facebook says the move is mainly about helping members find the real Justin Bieber and other celebrities. But, for businesses, getting Facebook verification can be
An Open Letter To the Robots Part 2 of 3: How to Spot Robots 7 3 An Open Letter To the Robots Part 2 of 3: How to Spot Robots In their mad rush to emulate humanity, many robots have taken to implementing gimmicks. Magic tricks, novelty oversized glasses, acting “whacky” on camera and too many adjectives in your copy (Sexy! Savvy! Rotting!) are not substitutes for having an actual personality. For all of our messed-up-ed-ness as a race, if there’s one thing we’re pretty
Digital Publishing: Why marketers should care 0 4 Digital Publishing: Why marketers should care What if you could sit down on the couch with a customer and have his undivided attention for hours at a time? That sure beats a 30-second TV spot he will only catch snippets of on his way to the bathroom. And try as we might in our noble profession, most of the time, these
Texting: An Unexplored Marketing Tool 1 2 Texting: An Unexplored Marketing Tool Would you rather call someone to give them an update on what’s happening with you, or make a phone call? Do you prefer talking or texting? A recent Time magazine mobility poll found that 32% of people would rather text than talk if given a choice. I’m actually surprised this number isn’t higher. It probably
My Weekend Reading List - 6/7/2013 3 2 My Weekend Reading List - 6/7/2013 Hey everyone, by now you’ve likely heard about our shift at Digital Marketer, in which we are devoting ourselves to more actionable and applicable information you can put to work within your own business. While our content will be focused this way, there’s still room for news and updates on the trends drawing attention in the
How SMEs Can Enhance their Digital Marketing Strategy 1 3 How SMEs Can Enhance their Digital Marketing Strategy The past few years have brought about substantial change for small business owners who have taken time to adopt new and unique methods of thinking that are actually transforming their entire business strategy. This includes the implementation of digital marketing strategies and tools that are helping them to build their customer engagement as well as
Brand Reputation: Keep your stellar online image 6 3 Brand Reputation: Keep your stellar online image No matter what you want to do online, whether it’s business blogging or running your own business, you need to build and maintain a positive online reputation. Even the most benign blemishes on your brand, (such as negative customer reviews) can quickly pervade the top of search results, and – thanks to the authority of
How to Create That Warm, Fuzzy Feeling on Your Website 1 8 How to Create That Warm, Fuzzy Feeling on Your Website Recently, I was talking with a client about a landing page on her new site. She couldn’t seem to get registrations for her webinar. The content on the page was sparse. It essentially said, “Buy Now,” but it mentioned nothing about the company or the outcomes of its services. I asked if she remembered her
Marketing for All Senses 2 4 Marketing for All Senses Marketers have an enormous amount of tools at their disposal – from billboards to radio ads to Internet channels. They reach their target audience though sight, sound and even smell. For years, retail stores have experimented with specially placed in-store scents, designed to trigger moods and boost sales. But, now some marketers are actually sending
Direct Lead Generation… Just a Tweet Away 2 5 Direct Lead Generation… Just a Tweet Away Social media managers breathed a sigh of relief last week as Twitter introduced their newest paid advertisement feature, the Lead Generation Card. Here, lead gen is one of our most important metrics for analyzing social media performance (behind direct sales, of course). But, it’s also one of the most complicated to pull off. After all,
My Weekend Reading List - 5/31/2013 0 2 My Weekend Reading List - 5/31/2013 Hey everyone, here we are at the close of another week, and the Digital Marketer crew has been working around the clock to stay on top of new launches, new content, and new tools and resources to show you what works in marketing. Of course, I’m also constantly looking for information on all things digital
Go Beyond Google: Optimizing for top search engines 5 6 Go Beyond Google: Optimizing for top search engines Though the hipsters will undoubtedly say they knew better, the court of public opinion shows that Google is the only search engine worth worrying about. In actual business practice, your primary search engine depends on your business and its goals. And, not for anything, if you are having trouble ranking in Google search (or worse,
Email Marketing: 5 tips to improve list engagement 4 3 Email Marketing: 5 tips to improve list engagement Sometimes, when dealing with larger lists, or wide ranges of segmented recipients, entire groups of your email subscribers can be neglected, which defeats the whole purpose of having a list in the first place. If you don’t pay close attention to what you’re sending out in a campaign, the negative effects can go well beyond
Forget About Marketing 8 6 Forget About Marketing I recently read a marketing column that encouraged business owners to forget about their product and focus their efforts solely on their marketing approach. “Product marketing is less about what you sell and more about who purchases it.” The next piece of advice was: “Forget about your product.” I couldn’t disagree more. I understand what
Starting Hashtag Trends 0 3 Starting Hashtag Trends Hashtags unite content. With just one word or phrase, hashtags connect Internet posts or tweets with a fast-and-easy search method. And when a hashtag catches on, trends or message can go viral very quickly. Even Facebook has noticed hashtag popularity as it plans on incorporating them into their social media site, too. Both Nike and
My Weekend Reading List – 5/24/2013 7 1 My Weekend Reading List – 5/24/2013 Happy Friday everyone, I hope you’re looking forward to the long holiday weekend as much as I am! From Digital Marketer to all the servicemen and women out there, Happy Memorial Day. It's you who deserve our praise, national holiday or not. As you’re preparing your beach trips or your backyard barbecues, why not take some time
Online Conversion: Taking part in the customer journey 2 3 Online Conversion: Taking part in the customer journey There’s a lot to think about when it comes to customers and the journeys they take to reach our desired outcomes. Often, the journey is longer, more complex, and more interconnected than we realize. Thanks to the multitude of different marketing channels we’ve developed, the journey is now a robustly interactive experience. Exploring different portions
