4 Ways to Build a Better Agency with Smarter Hires 0 1 4 Ways to Build a Better Agency with Smarter Hires An advertising agency can be a tough place to work: High pressure, tight deadlines, and demanding clients are all part of the daily grind. Employees who thrive under pressure, day in and day out, prosper at advertising agencies – and drive the agencies’ success as well. That’s why an agency is truly only as good
My Weekend Reading List - 5/17/2013 0 3 My Weekend Reading List - 5/17/2013 Hey everyone, I hope you enjoy getting these Digital Marketer Weekend Reading Lists as much as I enjoy sharing them! Just when I thought I've heard it all about marketing, the Internet reminds me that I've barely scratched the surface. If you're paying attention, there's always something new to learn. For example, I just finished listening to a webinar
How Website Design Impacts the Bottom Line 4 4 How Website Design Impacts the Bottom Line There are so many companies who invest thousands of dollars in order to completely redesign their entire website. This is done in hopes that it will create a more attractive design, which will lead to additional revenue. However, you have to ask yourself if this change really makes a difference. Should you choose a simple
The AdTech Ecosystem 0 2 The AdTech Ecosystem I got word about this awesome interactive infographic by our newest Digital Marketer team member Peter Bandy, who was snooping around on Google.com/Think (a site that comes highly-recommended by Peter). The graphic project comes from CMSummit.com, in cooperation with Adobe. As a word to the wise, it’s specifically created for Firefox and Chrome browsers with
An Open Letter to the Robots (Part 1 of 3): We’re on to You 11 8 An Open Letter to the Robots (Part 1 of 3): We’re on to You “01010100 01101000 01100101 00100000 01110110 01100101 01110010 01111001 00100000 01100110 01100001 01100011 01110100 001001000 01110100 011011000 01100001 011100100” Dear Internet Marketing Community, There’s a worrying trend in our industry that I think it’s time we addressed. We’ve been ignoring it and sort of hoping it will go away. But no longer can we afford to
Loyalty Marketing: Keep Your Tried-and-True 0 4 Loyalty Marketing: Keep Your Tried-and-True Getting new customers is one thing, but keeping them is another. Marketers can try countless ways to draw new sales, but finding successful strategies that can maintain a strong returning customer base is trickier. Marketers often turn toward loyalty rewards programs to get their customers in the habit of coming back, but they must also
Tips to Bring New Life to Your Marketing Strategy 0 3 Tips to Bring New Life to Your Marketing Strategy Anyone in marketing is familiar with the touted “short attention spans” of the American consumer. This has spurred the efforts for marketing that are better, faster and much more compelling. You basically have 140 characters or three seconds in order to make an impression… otherwise you are losing customers left and right. You have likely
Sex Still Sells, But It’s Getting Boring 2 4 Sex Still Sells, But It’s Getting Boring There is no doubt that sex in advertising catches your attention. The headline of this post probably caught your attention just because it had the word “sex” in it. But now, advertising streams are so saturated with sex-bent ads, that the sex-based campaigns really have to standout with creativity and connection to sell. Consumers are
My Weekend Reading List - 5/10/2013 4 1 My Weekend Reading List - 5/10/2013 Hey everyone! Greetings from Digital Marketer land, where we've been brewing up some amazing new strategies and plans that we know are going to knock the socks off of you! Stay tuned and keep checking your inbox, we'll begin rolling these out as soon as they are perfected and can't wait to hear what you have to
9 Steps to Optimum Conversion (Part 2) 4 0 9 Steps to Optimum Conversion (Part 2) This is the second of a two-part series on conversion optimization. You can read Part 1 here. A precise, developed system is the key to optimum conversion on your website. There are no tricks, guessing or maybes involved. Using the following nine steps will help you achieve what other successful websites already have. The key
Secrets of Top Converting Websites (Part 1) 12 8 Secrets of Top Converting Websites (Part 1) Websites that have a high level of conversion all have one thing in common: they have a structured approach when developing a plan for conversion optimization. Due to this structure, they likely see a substantial increase in their sales. With this information, you would think that more businesses would focus on conversion optimization. However, the
Want the Good Stuff? Subscribe Here 0 1 Want the Good Stuff? Subscribe Here Adobe has moved their Creative Suite programs to a new model – subscription only, and a new name to boot: Creative Cloud. Formerly, users could pay a one-time (often hefty) amount to own a piece of Adobe software, such as Photoshop. This purchase would also allow for new updates to be automatically downloaded. But many
SEO Wars Rage On, But With More Tools 2 1 SEO Wars Rage On, But With More Tools The battle to optimize websites for search engines is getting more intense as more marketing departments and content developers are becoming savvy to tricks on ranking high in search results. Gone are the days when simply repeating key phrases in headlines and text as much as possible pushed your website to the top spots in
5 Affiliate Marketing Payments: A Beginner’s Guide 4 3 5 Affiliate Marketing Payments: A Beginner’s Guide At the core of any marketing strategy is an attempt for efficiency and cost-effective ROI. One way to get the most out of your company’s marketing dollars is to use affiliate marketing. Because this model is performance-based, if the affiliate doesn’t sell, it doesn’t cost the marketer anything. Essentially, you have an army of salespeople
My Weekend Reading List - 5/3/2013 2 2 My Weekend Reading List - 5/3/2013 Happy Friday everyone! I hope your week was productive, and that you get a chance to relax this weekend. Although, my time off typically includes a few hours set aside to read the marketing blog posts and articles that I bookmarked the last several days. Rest assured, my feet are up and there’s a frosty
Green Marketing Connects With Millennials 2 1 Green Marketing Connects With Millennials Green marketing, or marketing a product’s environmental values, strikes a special chord with millennials, who are known to prioritize social and eco-friendly attributes more than other generations. Companies don’t need to have products that are specifically aimed at environmental causes to engage in green marketing. They can market the products or policies that they have
A Definite Win-Win for Content Providers 2 7 A Definite Win-Win for Content Providers Google Authorship is a special mechanism that writers, publishers and other content providers can take advantage of to stand out from the crowd. It can improve your search rankings and help you gain more followers. It’s also a way of authenticating your work and thus improving your visibility. Working Hand-in-Hand with Google+ As Google’s spin
Twitter Aims at Keyword Targeting 7 2 Twitter Aims at Keyword Targeting Tweet much? If so, you’re going to notice a cool new addition to Twitter’s advertising abilities: they took a cue from search engines and are rolling out keyword targeting, which will make the life of the social media manager much easier. Prior to this launch, Twitter ads could only be narrowed down by people’s profiles,
Marketing Dollars Ushered Toward Tech 1 4 Marketing Dollars Ushered Toward Tech This year, chief marketing officers are on track to spend more money on technology than chief information officers within the next five years because of the massive growth in innovation in marketing products. The news comes from a Wired report, and got us thinking about the scope of attention and resources that the tech world
Stop Working... And Get More Done 4 4 Stop Working... And Get More Done It’s Monday. You’re busy. Back to the grind. Clients to follow-up with. Vendors calling about order mix-ups. And your kid has baseball practice after school today. You hit the ground running today, like most days, with barely a moment to pause. Yet perhaps this is precisely when you need to pause. To breathe. Stop checking
My Weekend Reading List - 4/26/2013 1 3 My Weekend Reading List - 4/26/2013 Well, we’ve arrived at the end of the week, and as usual, I’m exhausted! I’m sure you can relate, especially when there’s launches on the table, products getting rolled out, and a constant level of content quality that needs to be assured. Of course, like you, I always want to stay on top of the
Misinformation Can Damage Brands 0 4 Misinformation Can Damage Brands Oftentimes, a brand can be severely damaged when their products suffer scandals or mishaps, and consumers’ interest begins to wane as uncertainty increases. While that’s not so with overall social media – users will continue to Tweet and read Tweets as much as before – mistakes can certainly damage the messenger if they aren’t handled
