In this edition of the Split Test Reports, we’ll be sharing the results of 2 more split tests:

For the first test, we run a multi-step sales letter (having a visitor click through multiple pages in a process) versus a  long-form sales letter to see if increased engagement leads to higher conversions.

For the second test, we compared whether branded video sales letters converted higher than un-branded sales letters in order to see if brand/logo familiarity leads to higher conversions or not.

You’ll definitely want to see these results – but most importantly, test them for yourself.