A Facebook Timeline guide that will show how to adapt to the changes is now available from Digital Marketer. Their expert research and analysis have produced a strategy of best practices that will instantly take advantage of the new features. It will guide the process of telling a brand’s story inside the new frame of Timeline, and potentially improve the overall social media experience.

“Facebook Timeline for Marketers” is the most recent RAW Training course offered by Digital Marketer, and is available now as a webinar to Digital Marketing Labs members. Once a live, interactive presentation, the RAW Training covers the new image-driven Timeline in a way that can be instantly adopted and implemented.

That’s the point of RAW Trainings; they serve as an innovative method of sharing insight on the most recent developments and trends in Internet marketing. Digital Marketer makes them available for DM Labs members, who can participate in the live webinar and ask questions to the presenters. Afterward, they are found on DigitalMarketer.com and available for reference anytime.

The Facebook Timeline cover tips in this RAW Training promise to help companies address the switch and make sure their social media presence doesn’t suffer. It talks about the brand new layout, the customizable apps, and the changes to the visitor experience to help any business approach the Timeline transformations with confidence.

This prediction from an article on Mashable from last year was spot-on: “While conversations on Facebook still matter, information and content have become more prominent in the Timeline design,” it said.

“The infinite scroll prolongs the lifespan of brand content, giving people more to engage and consume, which will lead to more chatter, and focuses more on quality of posts over quantity, since posts don’t disappear “below the fold” of the Facebook wall,” the article added.

Even the most Facebook-savvy marketers were caught off-guard by the changes involved in Timeline. They siphoned a rabid following, established a real presence, and executed a winning Facebook strategy to take advantage of the biggest online community available. Then, the folks behind Facebook decide to completely alter the way the page looks, the way people interact with it, and the way company’s manage their content.

The switch was not something that was automatically understood. It took time and effort to realize the implications of the change, and some Facebook pages have yet to adapt. Thankfully, Digital Marketer is offering the perfect Facebook Timeline guide, full of proven strategies to boost engagement and enhance the experience for everyone. To learn more about the RAW Training, please go here.