“I need to learn how to improve my website, and I don’t have any extra money to generate traffic.”
Heard that one before? Marketers have listened to it for some time, and are constantly looking for ways to increase website profits. The problem is that more profits generally require more website visitors. That requires lots of marketing money and still only promises marginal improvements.
What’s really needed is a proven method of adjusting the appearance, feel, and style of website content that guarantees a boost in opt-ins, sales, and any other profitable measurement of a company’s Internet presence.
Fret not, because Digital Marketer is answering the call. They have released “43 Split Tests: A Cheat Sheet for What’s Working Now,” their latest informational Special Report. It uses Digital Marketer’s strongest analyzing tool to guide websites towards the optimum effectiveness without an extra dime spent on increasing traffic.
If you’re a follower of DM, or already a Digital Marketing Labs member, you should be familiar with split testing. DM has made it a staple of their research and analysis techniques, sharing infinite wisdom with each new set of results. Now, the best 43 are compiled in one 20-page digital document, giving marketers the ultimate go-to source.
It’s not easy to know what kind of font holds the highest readability, or what sort of headline gets the best reaction. To find out, Digital Marketer has tested variable after variable with real web traffic to find out what works and what doesn’t.
Consider this: simply adding a hand-written signature at the bottom of a page can boost the conversion rate by 1.5%. But finding out how to improve the conversion rate beyond that is impossible, right? DM found a signature location that increases conversions by 19%, and you’ll never guess where it is.
That’s the sort of easily-implemented changes that “43 Split Tests” proves will get results. And it’s the sort of environment we are living in: minor changes can make big differences in conversions, both in the right direction and the wrong one.
Things are getting even touchier for Internet marketers thanks to Google’s new Penguin update, meant to punish over-optimization and fishy SEO tactics. The search engine giant released an announcement of its intentions on its blog.
“The goal of many of our ranking changes is to help searchers find sites that provide a great user experience and fulfill their information needs,” Google said. “We also want the “good guys” making great sites for users, not just algorithms, to see their effort rewarded.”
Now Google is recommending webmasters “focus on creating high quality sites that create a good user experience.” Digital Marketer, that’s your cue.
The advice inside “43 Split Tests” is the sort of scientifically-proven information Digital Marketer specializes in. They are leading the race towards website perfection, and are offering a groundbreaking collection of tips and tricks through this latest Special Report. Now when people ask “How can I learn how to improve my website?” they’ll have a guide to turn to. For more information on “43 Split Tests,” go to http://digitalmarketer.com/reports/43-split-tests/.