If someone found out how to increase conversion rates without changing traffic numbers, how much would it be worth to online marketers? Boosting sales is the only true way to measure marketing success, but it’s never an easy, linear process. Everyone looks for a miraculous marketing campaign, but it can’t be found overnight.
In an unexpected move, Digital Marketer has decided to change that. They are now offering an exclusive look at the inner-workings of the marketing machine with their latest Special Report “43 Split Tests: A Cheat Sheet For What’s Working Now.” It condenses more than a decade of scientific marketing tests into a 20-page digital e-book, revealing the most powerful weapons in an online marketer’s arsenal.
When it comes to Internet marketing, it’s often difficult to determine which variables will encourage visitors to convert, and which ones will turn them off completely. No longer will marketers be in the dark, because “43 Split Tests” does the work for them. Elements like font, color, and size of opt-in pages and advertisements can make a huge difference in conversions. Digital Marketer is sharing all those secrets in one easy-to-read Special Report.
A sales letter of beautiful poetry or a video with can’t-miss effectiveness may be undermined by something as simple as a background color. That decision could cost thousands in missed sales, but can be avoided with the information in “43 Split Tests.” Even clicks, which any marketer would assume are a good thing, may not be converting sales as much as previously thought.
A recent study from comStore and Pretarget “found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions.”
Things like ad hover and interaction correlated strongly with conversions, as did viewable impressions. What didn’t correlate with conversions directly came as a surprise.
“Perhaps most interestingly, clicks (correlation = 0.01) had the lowest correlation with conversion, far under-performing all other metrics analyzed in the study,” the press release said.
That means marketers shouldn’t be obsessed with the number of clicks and views, but instead focus on winning copy, fonts, colors, and other variables that are prove to boost conversions, not just increase interest. An interesting ad may peak peoples’ attention, but if they don’t go through with the sale it does absolutely no good. Knowing how to increase online sales goes deeper than most would think, but the test results are now available from the Special Report.
Without test results that prove the influence and effect of a marketing strategy, no one really knows what works and what doesn’t. Digital Marketer is pulling back the curtain on the most profitable and outstanding techniques, and teaching marketers how to increase conversion rates with exceptional results. Find out more information at http://digitalmarketer.com/reports/43-split-tests/.