Some businesses go to great lengths to find out how to increase Internet sales. The unfortunate thing is the lavish ad campaigns and attractive online offers that are used to search for those higher profits are exactly that: a search. There’s no point in executing changes to a marketing technique unless they’re known to increase sales.

That’s the challenge: finding new and innovative approaches to marketing that are nothing but effective at boosting online sales. Digital Marketer is offering the answers in their new Special Report, “43 Split Tests: A Cheat Sheet for What’s Working Now.”

The Special Report includes dozens of marketing adjustments that have been proven to increase conversion rates. How are they proven? Through strenuous live web traffic testing, pitting two versions of a marketing technique against each other in a battle for conversion rates using real Internet users.

Digital Marketer has been using split test methods for a long time, and is now offering the best of the best results in an all-in-one Special Report. Learning how to do website optimization is no easy task, but it’s simplified with “43 Split Tests.” The greatest part is the amount of money that needs to be spent on increased traffic. It amounts to zero, as long as the best practices from the Special Report are followed.

Search engine optimization is a big concern for marketers, as they constantly look for new ways to bring more people to their websites. Google, the undisputed search engine heavyweight champion, is also constantly working to keep their algorithms fair and balanced. It’s easy to rank high on Google with quality content and proper keyword tagging, but it’s also easy to manipulate Google’s intentions.

As part of their on-going efforts to improve their overall services, Google recently updated and changed their methods, so as to punish sites for over-optimization. An International Business Times article pointed to these changes, dubbed the Penguin update, as yet another example of a marketer’s need for continuous adaptation.

“If there is one rule to the internet marketing industry it is the fact that the industry is in constant flux,” said the piece. “There are constant changes that push those tracking the search engines and the way they function to keep obsessively up-to-date in order to understand the ways they function, and by extension how sites can be optimized to rank on them.”

That’s why every marketer needs to know what’s working right now, in today’s evolving world of Internet usage. It’s hard enough to attract visitors to a site, and Google is keeping marketers on their toes. Take the proactive steps towards website optimization and conversion rates that skyrocket with the web traffic that’s already visiting a site. Learn how to increase Internet sales by gaining access to “43 Split Tests.” Find out more about the Special Report at http://digitalmarketer.com/reports/43-split-tests/.