How Website Design Impacts the Bottom Line 1 4 How Website Design Impacts the Bottom Line There are so many companies who invest thousands of dollars in order to completely redesign their entire website. This is done in hopes that it will create a more attractive design, which will lead to additional revenue. However, you have to ask yourself if this change really makes a difference. Should you choose a simple
The AdTech Ecosystem 0 2 The AdTech Ecosystem I got word about this awesome interactive infographic by our newest Digital Marketer team member Peter Bandy, who was snooping around on Google.com/Think (a site that comes highly-recommended by Peter). The graphic project comes from CMSummit.com, in cooperation with Adobe. As a word to the wise, it’s specifically created for Firefox and Chrome browsers with
Tips to Bring New Life to Your Marketing Strategy 0 3 Tips to Bring New Life to Your Marketing Strategy Anyone in marketing is familiar with the touted “short attention spans” of the American consumer. This has spurred the efforts for marketing that are better, faster and much more compelling. You basically have 140 characters or three seconds in order to make an impression… otherwise you are losing customers left and right. You have likely
Sex Still Sells, But It’s Getting Boring 2 4 Sex Still Sells, But It’s Getting Boring There is no doubt that sex in advertising catches your attention. The headline of this post probably caught your attention just because it had the word “sex” in it. But now, advertising streams are so saturated with sex-bent ads, that the sex-based campaigns really have to standout with creativity and connection to sell. Consumers are
My Weekend Reading List - 5/10/2013 3 1 My Weekend Reading List - 5/10/2013 Hey everyone! Greetings from Digital Marketer land, where we've been brewing up some amazing new strategies and plans that we know are going to knock the socks off of you! Stay tuned and keep checking your inbox, we'll begin rolling these out as soon as they are perfected and can't wait to hear what you have to
9 Steps to Optimum Conversion (Part 2) 4 0 9 Steps to Optimum Conversion (Part 2) This is the second of a two-part series on conversion optimization. You can read Part 1 here. A precise, developed system is the key to optimum conversion on your website. There are no tricks, guessing or maybes involved. Using the following nine steps will help you achieve what other successful websites already have. The key
Secrets of Top Converting Websites (Part 1) 12 8 Secrets of Top Converting Websites (Part 1) Websites that have a high level of conversion all have one thing in common: they have a structured approach when developing a plan for conversion optimization. Due to this structure, they likely see a substantial increase in their sales. With this information, you would think that more businesses would focus on conversion optimization. However, the
5 Affiliate Marketing Payments: A Beginner’s Guide 4 3 5 Affiliate Marketing Payments: A Beginner’s Guide At the core of any marketing strategy is an attempt for efficiency and cost-effective ROI. One way to get the most out of your company’s marketing dollars is to use affiliate marketing. Because this model is performance-based, if the affiliate doesn’t sell, it doesn’t cost the marketer anything. Essentially, you have an army of salespeople
Back Off. You’re Not My Client! 30 16 Back Off. You’re Not My Client! So it’s a matter of record that I do things a little bit differently. I’m a little… edgy is probably the best word. Someone recently referred to me as the “Bad Girl of Marketing,” which I thought was adorable, if not entirely accurate. I’ve been called a “Brat,” which I thought was rad and hence
Platform: Why It Matters, and How to Get One 0 2 Platform: Why It Matters, and How to Get One Anyone involved in an entrepreneurial endeavor—whether starting a new restaurant, small business, marketing service, writing, or anything else—is busy! You might even say: BUSY! You’re developing a business plan, recruiting investors, tweaking your model, adding to the services you offer, writing the latest book. Between all the actual stuff you’re doing to create a worthwhile
Your Site’s Bounce Rate May Cripple Your Search Rankings 3 4 Your Site’s Bounce Rate May Cripple Your Search Rankings I know you are probably tired of hearing about all of the Google animal updates but this one is really important and can be directly influencing your traffic and income. Google has worked hard to dramatically improve their search results to provide their users with the absolute best search results possible. Google’s focus has been
Converting Your Customers: 4 Steps for Creating Successful Conversion Paths 3 10 Converting Your Customers: 4 Steps for Creating Successful Conversion Paths Digital marketing depends on forward movement, and potential customers can be drawn to your site through traditional or digital means. Once they’ve landed, it’s up to you to create an efficient and effective conversion path to inform, entertain, and, ultimately, close a sale or gain another valuable relationship. What Is a Conversion Path? A conversion
How To Create Products Users Are Already Searching For 3 4 How To Create Products Users Are Already Searching For
It’s Not About the Money. But it’s ALL about the Money. 6 5 It’s Not About the Money. But it’s ALL about the Money. I want to thank everyone who got involved in last weeks discussion – I love that the Digital Marketer community is full of thinkers – of people who enjoy discussing and debating ideas. One of the comments on that post really got me thinking – and got other people talking – and I felt like
Stop Bitching, Start Hustling Because Entrepreneurs, not Governments, Change the World 24 6 Stop Bitching, Start Hustling Because Entrepreneurs, not Governments, Change the World Hi, my name’s Leela and I’m an entrepreneur. It’s been 30 minutes since I last restructured my business for maximum profit. I was born and raised in Australia and while I love my country, it’s something of a socialist death camp. We invented “Tall Poppy Syndrome”. We’ve mastered the art of “One-downs-manship” – which is
Amazon Resurrects Your CD Collection? 3 2 Amazon Resurrects Your CD Collection? So what's the world leader in ecommerce up to these days? They're promoting this amazing form of audio technology called the "Compact Disc," maybe you've heard of it... You might think I'm kidding, but I'm not. Earlier this week, the news leaked that Amazon will launch a new service called Auto Rip, which will give
Mobile Email Opens Are Up 3X [INFOGRAPHIC] 0 6 Mobile Email Opens Are Up 3X [INFOGRAPHIC] If I was to send you a smoking hot email offer for a free iPad right this second, what kind of device would you open it on? According to ReturnPath, the answer is most likely a mobile device. In fact, the number of emails opened on mobile devices has freaking TRIPLED over the past year.
David Murray To Headline DM Engage San Francisco 0 1 David Murray To Headline DM Engage San Francisco If you're planning to launch a start-up in 2013, you absolutely need to drop by DM Engage in San Francisco on Thursday Jan 17th. It's kind of a big deal... Because the star of Bravo's Start-Ups: Silicon Valley will be teaching the class. That's right, David Murray will be sharing his wildly successful start-up strategies
Mobile: The Wild West Of 2013? 2 3 Mobile: The Wild West Of 2013? If the majority of your business comes from paid desktop traffic, there's something you should know... you are very vulnerable. The reason is that you're paying the highest rates to reach a shrinking pool of users. And according to Keith Teare, co-founder of TechCrunch and CEO of just.me, the state of online advertising will only
WSJ Calls Email Marketing A "Dark Art" [VIDEO] 0 1 WSJ Calls Email Marketing A "Dark Art" [VIDEO] This morning, as I was combing through all of the DM-worthy news on the web, I found a video that made me chuckle. Actually, it was the headline, a great headline, for a really dull subject that got my attention... "The Dark Art of Email Promotions." Let me start by saying that I like the
What Do The New Gmail Search Options Mean For You? 0 3 What Do The New Gmail Search Options Mean For You? Gmail just unveiled a new search feature that will give users all kinds of new power to find the emails they want... and bury those they don't. Effective immediately, Gmail users can search through their emails by filesize or word combinations; you can even exclude certain types of emails using a hyphen. From the Gmail
Square Goes International, Eh? 2 3 Square Goes International, Eh? Canadian business owners rejoice: you can now accept payments wherever you can get reception on your smart Android or iPhone -- for only 2.75% per swipe. Yep, the Square has officially launched in Canada. Okay, the word "rejoice" might be a little strong in this context... but if you sell handmade leather belts at craft
The Obama Campaign's Email Marketing Gets Tough 12 2 The Obama Campaign's Email Marketing Gets Tough In Marketing 101, you learn that there are 3 basic reasons that people buy things: Fear, Gain, and Logic. When you get out into the real world, you realize that -- like it or not -- Fear is usually the most effective. However, it's also the most controversial. Fear based marketing can get you sales,
The Update Traffic Strategy 4 0 The Update Traffic Strategy Yes, technology is improving at an unbelievable rate and, yes, good developers are always seeking to improve their products. BUT there's a strategy piece to the upgrade that is often lost on small to mid-size companies. So what is it? The simple fact is that any new device, operating system, or update is an inbound
THE October Meet Up - Featuring a Kindle Fire Give Away 0 4 THE October Meet Up - Featuring a Kindle Fire Give Away It's time to hear more from the best and brightest digital marketers in Austin at Digital Marketer Engage's October meet up! DM Engage's next meet up is Wednesday, October 24th. Idea Incubator LP’s own Chris Oyolokor and Richard Lindner will be speaking on Landing Page Optimization and Mobile Conversion. Chris is our Director of Marketing
