Split Tests

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In Digital Marketer we believe in being very diligent about Split Testing. As the Market Changes every day, we believe in constant testing to see what is changing in our markets, as we are always on the look out for ways to improve our sites, to always be increasing conversions as much as possible.

Split Test Results: The Affiliate Tab Sales Letter Test

Affiliate programs are a great way to expand your company’s marketing reach and drive future sales. Unfortunately, building a significant affiliate base is easier said than done. With limited funds, marketers often have to choose between promoting their core offers, or their affiliate program. What if you could simple do both at the same time?

Split Test Results: Media Buy Destination Page Test

Media buys are tricky, even for the most experienced marketer. When you see the elements in your prospect sequence flagging, the ideal time to make changes has already PASSED. That's why it's so important to watch your analytics closely and be ready to pounce. In this test, we’ll explain how we were able to fix

Split Test Results: Email Test

How Do Subject Lines And Copy Impact the Bottom Line? Email testing is literally the ONLY way to consistently improve the Key Performance Indicators of your campaigns. If you're mailing out untested emails, they may do well... OR they may fall flat. The important thing is that you work to isolate and record which elements

Split Test Results: Continuity Offer Test

Over the last few years we’ve seen a significant push toward video sales letters. In fact, a couple months ago I wrote a report (in Digital Marketer Labs) about the significant conversion increases we’re seeing across all niches with frontend video sales letters when compared to long-form sales letters. Nothing has changed in terms frontend

Split Test Results: Mini Report Price Point

The Mini Report Price Point Test
Each time we run an offer, we test a few different price points to see which works best. Sometimes the results we observe go against conventional wisdom.

Split Test Results: Order Form Recap

Will changing our typical order form layout increase conversions?
Over the last three years we've made some subtle changes to our order forms which have increased conversions. However, we never tested our order forms since switching our sales letters from long form to video format. Although moving to video sales letters (VSL's) from long form has increased conversion rates dramatically, a common theme from our customerservice department is

Split Test Results: $77.00 Versus $97.00

Will charging one payment of $77, instead of $97, improve conversion rates enough to make more money overall? Originally we were selling this product at the $97.00 price point, the conversion rates being less than expected on both front end and upsells, we decided to test the $77.00 price point. The thought process was that

Split Test Results: Trial Times and VSL Buy Buttons

In this edition of the Split Test Reports, we'll be sharing the results of 2 more split tests: For the first test, we are comparing the length of $1.00 Trials for membership sign-ups, how does it affect the conversions, as well as the amount of cancellations and refunds for the different trial time frames. For

Split Test Results: Salesletters And Branded Videos

In this edition of the Split Test Reports, we'll be sharing the results of 2 more split tests: For the first test, we run a multi-step sales letter (having a visitor click through multiple pages in a process) versus a long-form sales letter to see if increased engagement leads to higher conversions. For the second

Split Test Results: Sales Letters

In this edition of Split Test Reports we look at results testing sales page variations and order process strategies. Check out the results, this data could effect the way you're doing things right now.

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