Survival Life is a sister publication to Digital Marketer, aimed at offering unbiased, logical and practical information to people interested in survival preparation. Recently, they introduced the Bushmaster Bible, an all-encompassing guide to numerous aspects of disaster preparedness. This publication was initially available as a digital-only download, but the Survival Life team noticed their customers’ [...]Read More
For most of us, immediate sales are the most compelling piece of the marketing equation, because, hey, that’s what puts money in your pocket! Right? Unfortunately, this type of short-term thinking can wind up costing you a lot of money. In this test, we took a look at how price points affected earnings throughout the [...]Read More
Styles, trends, and user expectations are always changing… and making old squeeze page designs look obsolete. In this test, we saw how much our opt-in rates improved when we tested a new crop of image-heavy designs. Sometimes, you don’t even know how fatigued you squeeze pages really are until you test a new design…Read More
The hidden buy button has increased viewing engagement for us on tons of big ticket VSLs in the past, but how will it work on a less expensive offer? In this test, we find out whether using a delayed buy button helps or hurts conversions on a $5 VSL offer. Check it out. You might [...]Read More
Affiliate programs are a great way to expand your companys marketing reach and drive future sales. Unfortunately, building a significant affiliate base is easier said than done. With limited funds, marketers often have to choose between promoting their core offers, or their affiliate program. What if you could simple do both at the same time?Read More
Media buys are tricky, even for the most experienced marketer. When you see the elements in your prospect sequence flagging, the ideal time to make changes has already PASSED. That’s why it’s so important to watch your analytics closely and be ready to pounce. In this test, well explain how we were able to fix [...]Read More
How Do Subject Lines And Copy Impact the Bottom Line? Email testing has the highest impact factor to consistently improving the Key Performance Indicators of your campaigns. If you’re mailing out untested emails, they may do well… OR they may fall flat. The important thing is that you work to isolate and record which elements [...]Read More
Over the last few years weve seen a significant push toward video sales letters. In fact, a couple months ago I wrote a report (in Digital Marketer Labs) about the significant conversion increases were seeing across all niches with frontend video sales letters when compared to long-form sales letters. Nothing has changed in terms frontend [...]Read More
The Mini Report Price Point Test
Each time we run an offer, we test a few different price points to see which works best. Sometimes the results we observe go against conventional wisdom.
Will changing our typical order form layout increase conversions?
Over the last three years we’ve made some subtle changes to our order forms which have increased conversions. However, we never tested our order forms since switching our sales letters from long form to video format. Although moving to video sales letters (VSL’s) from long form has increased conversion rates dramatically, a common theme from our customerservice department is