For most of us, immediate sales are the most compelling piece of the marketing equation, because, hey, that's what puts money in your pocket! Right? Unfortunately, this type of short-term thinking can wind up costing you a lot of money. In this test, we took a look at how price points affected earnings throughout the
Styles, trends, and user expectations are always changing... and making old squeeze page designs look obsolete. In this test, we saw how much our opt-in rates improved when we tested a new crop of image-heavy designs. Sometimes, you don't even know how fatigued you squeeze pages really are until you test a new design...
Affiliate programs are a great way to expand your company’s marketing reach and drive future sales. Unfortunately, building a significant affiliate base is easier said than done. With limited funds, marketers often have to choose between promoting their core offers, or their affiliate program. What if you could simple do both at the same time?
Media buys are tricky, even for the most experienced marketer. When you see the elements in your prospect sequence flagging, the ideal time to make changes has already PASSED. That's why it's so important to watch your analytics closely and be ready to pounce. In this test, we’ll explain how we were able to fix
How Do Subject Lines And Copy Impact the Bottom Line? Email testing has the highest impact factor to consistently improving the Key Performance Indicators of your campaigns. If you're mailing out untested emails, they may do well... OR they may fall flat. The important thing is that you work to isolate and record which elements
Over the last few years we’ve seen a significant push toward video sales letters. In fact, a couple months ago I wrote a report (in Digital Marketer Labs) about the significant conversion increases we’re seeing across all niches with frontend video sales letters when compared to long-form sales letters. Nothing has changed in terms frontend
Will changing our typical order form layout increase conversions?
Over the last three years we've made some subtle changes to our order forms which have increased conversions. However, we never tested our order forms since switching our sales letters from long form to video format. Although moving to video sales letters (VSL's) from long form has increased conversion rates dramatically, a common theme from our customerservice department is
Will charging one payment of $77, instead of $97, improve conversion rates enough to make more money overall? Originally we were selling this product at the $97.00 price point, the conversion rates being less than expected on both front end and upsells, we decided to test the $77.00 price point. The thought process was that
In this edition of the Split Test Reports, we'll be sharing the results of 2 more split tests: For the first test, we are comparing the length of $1.00 Trials for membership sign-ups, how does it affect the conversions, as well as the amount of cancellations and refunds for the different trial time frames. For
In this edition of the Split Test Reports, we'll be sharing the results of 2 more split tests: For the first test, we run a multi-step sales letter (having a visitor click through multiple pages in a process) versus a long-form sales letter to see if increased engagement leads to higher conversions. For the second