My Weekend Reading List - 5/10/2013 4 1 My Weekend Reading List - 5/10/2013 Hey everyone! Greetings from Digital Marketer land, where we've been brewing up some amazing new strategies and plans that we know are going to knock the socks off of you! Stay tuned and keep checking your inbox, we'll begin rolling these out as soon as they are perfected and can't wait to hear what you have to
Twitter Aims at Keyword Targeting 7 2 Twitter Aims at Keyword Targeting Tweet much? If so, you’re going to notice a cool new addition to Twitter’s advertising abilities: they took a cue from search engines and are rolling out keyword targeting, which will make the life of the social media manager much easier. Prior to this launch, Twitter ads could only be narrowed down by people’s profiles,
Misinformation Can Damage Brands 0 4 Misinformation Can Damage Brands Oftentimes, a brand can be severely damaged when their products suffer scandals or mishaps, and consumers’ interest begins to wane as uncertainty increases. While that’s not so with overall social media – users will continue to Tweet and read Tweets as much as before – mistakes can certainly damage the messenger if they aren’t handled
Facebook Times Are A-Changin’ 4 5 Facebook Times Are A-Changin’ Facebook is yet again shifting their format to better improve the look and feel of their site on a mobile device, and just yesterday the social media mogul announced design and layout adjustments that will take effect now and in the coming weeks. As far as social media marketing goes, these changes will affect businesses
LinkedIn Horizon Appears Bright 0 1 LinkedIn Horizon Appears Bright LinkedIn, once a place to park your resume, has blossomed into a more interactive forum in the past couple years, with business and marketing opportunities rivaling those of Twitter and Facebook. And the company shows no sign of stagnancy as it has been increasingly improving its offerings. This is a social media company with a
Email Is Not Dead 0 2 Email Is Not Dead Email. Remember that? As far as marketing goes, it gets increasingly left off of the radar as the mad rush to other social media avenues only gets madder. As far as the Internet goes, email feels like ancient history. Green screens. Slow logins. Dial-up. But here’s the thing: people still use email. A lot. The
What Are All Those Facebook Fans Worth? 1 1 What Are All Those Facebook Fans Worth? So you’ve got a ton of Facebook fans, and you’re seeing engagement and reach improve with every new post. That’s what we all strive for, but has anyone ever attached a monetary value directly to those fans? Well, they have now. Syncapse, a social media marketing firm recently released their study determining what a Facebook
Use Social Media for Customer Service 0 0 Use Social Media for Customer Service Social Media is clearly a growing channel for marketing and outreach efforts, but it is also increasingly a way for companies to conduct customer service, a recent Forbes article points out. A Nielsen 2012 Social Media report says more than half of consumers now reach out to companies via social media, with complaints, questions or
April Fool’s Day Prank Successes 1 2 April Fool’s Day Prank Successes Much like our own announcement about the launch of Analog Marketer, many April Fool’s Day campaigns shot through the Internet during this year's annual day of trickery, showing marketers how a good laugh can go far. The YouTube prank, in which the company said it in a celebrity-studded video that it was shutting down, was
Don’t Rely On Small Businesses For Online Ads 3 3 Don’t Rely On Small Businesses For Online Ads While more platforms are available for selling local ads than ever before... small businesses still just don’t want to fork over the extra money, says a recent Bloomberg article. Think of all those hyper-local venues – from AOL’s Patch to the Nextdoor site I recently described. There are certainly a slew of models through which
Reach More Fans With Facebook Promoted Posts 3 3 Reach More Fans With Facebook Promoted Posts With a desire to get more users paying to reach their customers, Facebook created Promoted Posts as an “easy button” advertising solution to overcome the complex nature of their Ads Manager. Promoted Posts are available on most Personal Pages and Business Pages with over 100 Likes. They are designed to allow you to overcome the
Leveraging Social Capital 0 4 Leveraging Social Capital Business Insider recently published a list of the top 25 “most innovative” businesses in Washington DC. They note that DC is far more than just a town of power-brokers, it’s also a town with a rising food and bar scene, an entrepreneurial spirit, and a growing startup presence, which all in all, makes DC a
South By Southwest Drives Home Data Points 0 3 South By Southwest Drives Home Data Points With the South by Southwest festival well underway in Austin, Texas, attendees are likely fast learning that one of this year’s most important focuses for the music industry is on data tracking. South by Southwest is an annual conference for film, music and interactive entertainment that features some 2,500 performers over the course of several
Why Blogging Is Smart 3 2 Why Blogging Is Smart Recently our very own Ryan Deiss wrote a post stating Why Blogging is Dumb. Ironically, it was by way of a blog post that he made such an outrageous claim. It’s actually a very good article, with some great points on how to leverage traffic and make connections without spending your life creating quality content
Your Facebook News Feed Is Changing . . . Again. 0 5 Your Facebook News Feed Is Changing . . . Again. But this time I doubt we’ll be up in arms against it as Facebookers have been prone to be with past changes. Last Thursday Facebook announced its plans to introduce a newsfeed that is more content driven. Rather than a newsfeed where everything you’re following is streamed into, we will be seeing tabs that content
Can Pinterest Really Help My Business? 57 7 Can Pinterest Really Help My Business? In today’s booming social media, few networking sites are creating as much buzz as San Francisco-based Pinterest.com Offering a unique visual spin on social bookmarking, Pinterest allows businesses and individuals to create stunning palates of their works and offers. In less than three (3) years, it has become the third largest social media site in
Local Marketers, Get Ready To Love Nextdoor 1 2 Local Marketers, Get Ready To Love Nextdoor Nextdoor may offer the next lucrative marketing opportunity for businesses trying to tap into the hyperlocal market. At least, venture capital investors are betting it will be. Nextdoor is a San Francisco-based social networking site that connects neighbor to neighbor much like Facebook connects friend to friend. In fact, both social media sites secured original
Want to Work for Facebook? A Few Tips 5 5 Want to Work for Facebook? A Few Tips You spend a lot of time on Facebook: updating your status, seeing what your friends are up to, getting some news, posting some pics of you at the concert, chatting with friends while watching the Academy Awards, maybe sharing a link to that breaking story about your favorite team in spring training. You’ve given so
The Untapped Marketing Potential Of Instagram 3 4 The Untapped Marketing Potential Of Instagram This week, Instagram welcomed a significant social media milestone of landing more than 100 million users in less than three years since its launch in October 2010. What started as a fun, hipster App, quickly caught the attention of businesses wanting to be a part of the growing picture-sharing trend that users just can’t get
Feeling Connected? Why Brands Should Appeal to Emotions on Facebook 0 7 Feeling Connected? Why Brands Should Appeal to Emotions on Facebook People crave connection. That’s why, for centuries, people have invested time and money in innovations and technologies that bring people closer together – whether that’s a telephone, a railroad, or a social network like Facebook. Facebook is an excellent outlet for our desire to connect with loved ones in small, everyday ways. But interacting on
Oscars Underscore Value Of Marketing In Real Time 1 3 Oscars Underscore Value Of Marketing In Real Time Increasingly, marketers are finally learning how to respond to fast-paced cultural trends and capitalize on online viral movements in real time, as designers do on Oscars night. This type of fast-paced, flexible marketing helps keeps brands relevant in an ever-changing media landscape. Real-time marketing, a form of market research inbound marketing, is a strategy in
Tweet From the Grave: Startup Launches Afterlife Social Media 3 4 Tweet From the Grave: Startup Launches Afterlife Social Media When you die, will you be forgotten? Will all the social media followers you’ve spent so much of your waking hours gathering suddenly disappear? Will you be able to stay on top of what’s trending on Twitter or even participate in the conversation? Well, death-defiers, now you can thanks to a new Twitter service! LivesOn
Getting Started With KickStarter 0 3 Getting Started With KickStarter If you haven't heard of KickStarter before now, you will. Using the power of the masses and the convenience of the internet in combination with one another is increasingly effective. KickStarter has used both to create a platform where new ideas are funded into reality. How it Works Whether it is a watch with apps
How To Harness Crowd Power 1 4 How To Harness Crowd Power The internet is a large place. Billions of users access and create sites and pages every day. This crowd of the internet is a massive one, and many are designing and utilizing ways to take advantage of the crowd of humanity. Crowdsourcing, crowdfunding, and crowdcreation are all fairly recent frontiers on the horizon of technology.
