Big Idea
Pinterest For Marketers: Why The Pin is Mightier
Right now, the social media landscape is going through the most dramatic change in its short history... it’s going visual. Lots of writers have tried to come up with a name for this massive shift in online behavior, but the best I’ve heard so far is the “visual revolution.” That’s a fancy way of saying that
By Ryan Deiss
The Elephant Tracker
Cigars or Hotdogs, Same Thing – NOT!
On a recent trip to Boca Raton, I saw this sign for a local business... I found it so amusing that I said out loud, “Now, that’s funny!” Keep in mind I was alone in my car.
By MaryEllen Tribby
Limitless Growth
The money’s in the list... We’ve all heard this phrase in our careers, and more than just a time or two. Unfortunately for dozens of list-building masterminds, the meaning of this popular marketing-ism is about as vague as George Bluth’s cryptic financial advice, “There’s money in the banana stand,” from HBO’s cult classic Arrested Development.
By Josh Loposer
Digital Money Maps
Opt-In Optimization Turning Visitors Into Subscribers
This month, we’re going to change things up a little bit. Instead of reviewing a sales funnel, we’re going to focus on the very top of the funnel: Lead generation. Most of us have a website and a blog. We may even have a healthy amount of traffic... But our lists aren’t growing as fast as we’d like them to.
By Burton Vimont
Split Test Science
Users love the ease and comfort of making online payments with Paypal. It's not, however, the most versatile option for marketers. So what happens when you remove it from the list of payment options? You'll be shocked when you find out!
By Chris Oyolokor