Chances are, you’ve been meaning to relaunch a more mobile-friendly version of your site for quite a while now…
You probably use a smartphone or tablet every single day… maybe you’re even reading this post on one. You already know how bad you need a mobile-friendly site. You’re just waiting for someone to light a fire under you, right? Well here you go.
We’ve pulled together three super compelling reasons to mobilize your content. One of them, ironically enough, actually has to do with a very popular tablet device with an even hotter name.
- At least 33% of smartphone users have made a purchase on their device – By the end of the holiday season, this number will be much higher. According to mobile marketing expert Laura Betterly, there 3 times more smartphones being activated every minute around the world than the number of babies being born.
- Mobile traffic is projected to make up 7% of all US commerce by 2016, according to this awesome infographic from Mashable. That’s a cool $31B, folks. Not only that, but tablet users convert 33-66% better than those who visit on a PC.
- Smartphone and tablet sales are only gaining momentum. Smartphones now make up 59% of all US handset sales, up 13% from last year. By early 2012, 58 million Americans will own a tablet device. Most of these will be iPads, although the Kindle Fire has been the best-selling product on Amazon for over 8 weeks.
DM Lab Members: Check out our RAW Training video “Mobilize Your Content: How To Tap Into What Is One Of The Most Misunderstood Sources Of Traffic Today,” taught by mobile expert Laura Betterly.
