When you think about selling an eBook, you usually think about getting it set up on a retailer like Amazon, B&N, or the iBookstore and driving consumers to those sites to make a purchase. But many authors and publishers are discovering that they have another option they can choose instead of, or in addition to, selling through the big retailers.
With a good direct sales solution, they can elect to sell eBooks directly from their websites, Facebook pages, blogs, or anywhere else consumers discover them. Through direct sales, authors and publishers gain more flexibility, more profitability, and more control over sales.
In this post we’ll take a look at four of the reasons you should consider using Ganxy’s service (http://get.ganxy.com/directsales) to power direct commerce for you.
1. You don’t have to worry about setting up eCommerce
The last thing that you, as an author or publisher, want to think about is the intricacies of providing commerce. Ganxy handles everything you’ll need to sell your eBooks online, from collecting payments to delivering content to providing customer support for buyers.
We even let you sell in the file formats of your choice (ePub, Mobi, and/or PDF) and provide a guidance interface that gives buyers detailed instructions on how to access their eBook on the device of their choice.
In just a few minutes, any author or publisher can set up a direct-sales enabled Showcase (just like this one for Mark Cuban’s book) that they can share, email, and embed on any website, Facebook page, or blog.
2. You earn more money when you sell directly
You’ve spent a lot of time and effort creating your eBook and you’ll be spending more time and effort marketing and promoting it.
There’s no reason to send all of the traffic you’re generating to the big retailers who are going to keep 30 – 65% of every sale. Instead, sell directly to your audience and keep 90% of the net on every sale.
3. You can more effectively promote your book
As digital marketers selling an eBook, you have a simple goal: expose as many people in your target market to your eBook as you can. As you market and promote, you’ll be hitting potential buyers across a variety of different platforms, including your website, your Facebook page, Twitter, forums, blogs, and more.
Ganxy makes it easy to have your book look great across all of those platforms. A Showcase page (e.g., http://ganxy.com/i/73559) can be emailed, posted to a Facebook newsfeed, and shared via Twitter and any other social network.
You can even embed it on your website, blog, or Facebook page (see author Sarah Dalton’s embedded page here). The simple point is that everywhere you put that book in front of potential buyers, you’ll make it easy for them to get a feel for it and to buy it.
4. You can build direct connections with your buyers
One of the major drawbacks of selling through the big retailers is that you’re essentially giving away your audience. When you push a customer to one of the big retailers, the retailer keeps your customer’s email address and even markets potentially competing products to them.
Ganxy lets you collect customer email addresses so you can keep in touch with them about future projects. Also, since you present the book how you’d like, there are no competing products or any other distractions that you can’t control.
Ganxy in Action: A Digital Marketer Original eBook
Let’s look at a specific example involving Digital Marketer. Digital Marketer has been producing quality content for quite some time and, as a result, their readership has been steadily expanding.
Why not take the best of their articles, package them together, and sell to readers who might be interested in having some curated content to read on their tablet or eReader? By clicking on this Showcase link (http://ganxy.com/i/74532), you’ll see that this is precisely what they were able to do.
As a matter of fact, it took under 24 hours to create this eBook and make it available for sale!
If you’re thinking about creating and selling an eBook (or are already doing so), consider direct sales as another sales channel that offers some pretty compelling benefits.
There’s no exclusivity when selling direct with Ganxy, so you can simultaneously sell via any other retailer you choose. To get started, go to http://get.ganxy.com/directsales – it’s free to set up and only takes a few minutes.
Happy New Year and happy selling!