If the picture above produces value for Samsung USA, then I guess the answer is yes…
Ads, and mobile ads in particular, have been a huge stumbling block for Facebook since it went public. These ads, snapped on the FB iPhone app, are one attempt to silence the critics… and according to Mashable, it’s working.
Facebook’s Q3 earnings show that the social network’s ad revenues are up 36% year-over-year to $1.08B, and that 14% of that comes from mobile ads. In fact, a number of big retailers are focusing on mobile ads specifically, because they offer lower CPCs and produce higher CTRs, allegedly.
In the case of the ad above, the strategy kinda works… most because I actually respect my friend Colin’s opinion. That’s the gamble though… because, let’s face it, there are lots of folks in our networks whose opinions we don’t value, or worse, we actually think they’re total idiots… You know it’s true!
In FB’s current strategy, a lot is riding on who is recommending a FB page, rather than simply what’s being advertised. Don’t you think?
I mean, there are definitely “friends” in my network whose recommendations are more like a strike against something… a negative recommendation? So that seems like a pretty serious liability.
Then again, there are also advertisements that might actually get people/pages unfriended — a problem for Facebook in general. For instance, I don’t think it’s all that great an idea to promote political candidates via the New Feed…
First off, it’s kinda insulting to get political ads that basically say nothing but, “hey, your friends are supporting candidate X.” Second, if you already don’t like a candidate (or a friend), that may be enough to push you over the edge and actually go on a de-friending spree.