Google Play Obliterates Anonymity In A Good/Bad Way

2
Screen Shot 2012-11-28 at 9.39.32 AM

If you’re skeptical of online reviews (and up until recently, you should have been), Google is working to renew your faith… although you may not be 100% thrilled from a privacy perspective.

In order to stamp out the sock puppet controversy — and also to ram Google Plus down your throat — the Google Play store will connect your product reviews to your G+ profile. That way, you’ll be able to ensure that they’re legit. In short, anonymity on Google Plus is dead.

It’s kind of a good news/bad news scenario, actually. On the one hand, it will restore some trust in Google Play reviews. Actually, you can do a little stalking to find out if a reviewer has similar interests and all of that, which is kinda cool.

On the other hand, if you’re into the whole privacy thing, or you’re a little shy about putting your opinions out there for the world to criticize… you may be less likely to review what you’ve bought. Might the G+ connectivity suppress reviews?

Seems like a toss-up to me. I’m sure that Google has done the research to know how/if the new feature will hamper reviews, but I’ve gotta say, I’d be slightly less likely to chip in my 2-cents… and I’m not even that much of a privacy freak.

I’ve also got to point out that Google Play needs more engagement, not less. Not that Play is a ghost town or anything, but it’s no iTunes or Amazon.

The top free book downloads look like a reading list for a high school English class (The Time Machine? Treasure Island?). That doesn’t scream thriving eCom media market hub, to me … just saying.

Once again, Google is making a firm, yet strategic push to force G+ on all of its users. The thing is, not all of us want a Google Plus account.

About the author

Josh Loposer Josh is the managing editor of Digital Marketer, as well an aspiring novelist. Find out more about what Josh is working on on Facebook, Google, or on his website.

Post your comment

Hide me
Show me
Build an optin email list in WordPress [Free Software]
Feedback Form