Thanks for sharing your favorite articles and ebooks on the blog! It’s really turned me on to some great new blogs and thinkers. Plus, it’s super helpful for me to know what you guys are interested in! Please keep it up! For those who haven’t yet, just click here to post your favorite new stories in the comments section.
Today is the first day of the 2013 Traffic and Conversion Summit in San Francisco. So as you can imagine, I don’t have time to read much of anything except my speaking schedule and notes. Here are a couple of my favorite articles, blog posts from the past week:
11 Obvious A/B Tests You Should Try – I’m always telling people to “test everything” when they ask me for advice. I don’t mean it to be a cop out. The truth is that I don’t know what’s going to work best. Nobody does. Unless they test it. Neil Patel has a bunch of great split test ideas in this post.
Does Kickstarter Work as a Platform for Books? – This is why I love Seth Godin… I was just asking myself the same question after I saw a post about a Kickstarter page for a friend’s art installation. Seth went ahead and tested the hypothesis with his new book.
11 Ways to Use Pinterest as a Brand – It’s been a while since we published “How to Use Pinterest,” but the same debate about how marketers should use it is still going on. At least now there are more case studies to draw on.
Retention Versus Frequency for Mobile Product Categories – Andrew Chen always approaches topics from the perspective of what users really do, rather than what they say the want. In other words, he looks at the data. This graph alone is worth the click..
Want to weigh in on any of these topics? Wanna add any items to my reading list? Leave me a comment!