There’s yet another place where you can use your Square Wallet app… 7,000 of them actually. That’s how many Starbucks locations are equipped to accept smartphone payments via Square Wallet, according to AllThingsD.
If you’re a regular Stackbucks addict, you probably know that Starbucks already has a mobile payment app that allows you to pay at the register without reaching into your wallet.
With the addition of Square Wallet as a payment option, coffee hounds that already use Square can pay for their lattes without having to pre-load their Starbucks mobile account — which operates more like a gift card.
Don’t get me wrong; Starbucks’ mobile app was a huge success and WAY ahead of the curve (they had over 26M transactions in the first 11 months)… but the system was pretty primitive compared to what Square is providing.
The Starbucks app required the cashier to scan a QR-ish code on your phone. Square Wallet is entirely hands-free (if you enable the feature) displaying your name and photo on the cash register for security. Pretty awesome, right?
What really makes this partnership so uniquely exciting is that Starbucks customers have already proven to be early adopters when it comes to technology — especially when it comes to mobile payments. With Square already valued at $3.25B, a move like this could take the company to the next level.
IPO rumors are sure to ratchet up in the next few months… and, for once, the hype may actually be justified.
I mean, the actual Square device is pretty awesome in itself, then came the Wallet, and then the move into the Canadian market. Who knows, Square might emerge as Google strongest competitor in the race for a completely connected mobile wallet…




Post your comment