The Holiday ePublishing Boom

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The cat’s out of the bag. A publishing revolution has been not-so-quietly reaching critical mass in 2012, and the holiday season may prove to be the tipping point where digital books leave print in the dust. Let me explain…

Every year, the biggest device makers take advantage of the gifting season to expand their mobile market share. Apple launched the iPad Mini, Microsoft has the Surface, Amazon launched a whole lineup of new Kindles, Google’s got the Nexus 7, and so on…

So, which one of these tablets will come out on top in the new year? Self published authors win either way…

Sure, the format battle matters in the long term, but in the meantime these massive online retailers will be rolling out the red carpet for ebook authors.

Think about it: All of those brand new tablets are blank slates, waiting to be loaded with media. Add untold millions in Amazon and iTunes gift cards and, well, the stage is set for an ebook buying frenzy…

The ePublishing Revolution

In July, digital books outsold hardcover novels for the first time ever. And right here right now, we’re poised to set all kinds of new records in digital book sales by the end of December.

In fact, if you’ve ever considered writing a book to promote yourself or your business, now is the perfect time…

That’s because self-published authors are now getting incredible access to the biggest distribution channels online (which are some of the biggest channels, PERIOD).

Online booksellers like Amazon, Google, and Apple are working around the clock to stake out a controlling claim in the digital book marketplace (Amazon is way, way out in front, BTW).

But these traffic giants need your help to make it all happen; they need new titles to sell to their e-book hungry users. More titles means better selection, a better value proposition than their competitors, and more market share…

And of course, you could always use more access to Amazon’s customers, right?

Amazon, iTunes, Google Play… all of these ecosystems have hundreds of millions of active users that can buy your book with just a couple of clicks. What’s incredible is that you can put your books onto their shelves almost as easily.

Because these traffic behemoths need new titles to feed the ebook hungry masses, they’ve made it very easy for self-published authors to upload their original works, and they’re willing to pay good money for it. Amazon, for instance, will let you keep 70% of your sales (traditional publishers pay first-time authors 8-10%).

Start Writing

The only thing standing in your way is the actual writing, right? Well, don’t worry about that. You don’t need to be Ernest Hemingway to write a Kindle book or an iBook… it’s much easier that you think.

Because the expectations for ebooks are far different than for hardcovers, they don’t need to be 300 pages. They only need to be loaded with useful, informative content. You could even write one over this holiday weekend…

In fact, I’ve even written a book entitled “How to Write Your First Kindle Book This Weekend.” I highly recommend you read it and get to work on your first book! Now is the time!

Got something to add? I’d love to hear your thoughts about digital publishing… Go leave me a comment!

Talk soon,

Ryan

About the author

Josh Loposer Josh is the managing editor of Digital Marketer, as well an aspiring novelist. Find out more about what Josh is working on on Facebook, Google, or on his website.

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14 comments

  1. Posted by Marie Dina, at Reply

    My book is written. What I need now is a simple way to learn how to put it in the format that is acceptable to Amazon.
    Are there people that will do it for not too large a fee?
    Perhaps site that teach you how, that are easy to understand.
    Thank you.
    Marie

  2. Posted by noah, at Reply

    So. How many e-books have you/are you writing?
    I ask, because If it is so lucrative and easy, why would you waste time as an internet marketer?

    noah

  3. Posted by Ed, at Reply

    It's an interesting time for publishing and your perspectives on it are invariably worth hearing. I published my first Kindle book befoe coming across your work and it's supplied some helpful tips for managing my second one.

  4. Posted by Costas Georgallides, at Reply

    I have a ready manuscript: a novel in English of about 250 pages. How do I publish it as an e-book? What are the conditions and the cost?
    Many thanks Costas Georgallides

  5. Posted by Melvin Abercrombie, at Reply

    Just published my 5th Book at createspace.com part of Amazo. titled Lucifer First Born Son (Sun) rated R and set up as a Movie do you know any Big time Hollywood Producer/Directors? I will mail you a free copy brokenwingmnistry@verizon.net

  6. Posted by Bernadette, at Reply

    Hi Ryan, Thanks for all the great advice. I have several books on Kindle. How do I make sure they are available to other E-book users, such as nook??

    • Posted by Josh Loposer, at Reply

      Kindle books can be downloaded to Nooks, iPads, etc. using Amazon's Kindle App!

  7. Posted by Marie, at Reply

    Isn't there an easier way for a novice to be able to format a manuscript that all the reading I have already done for naught?

  8. Posted by cheryl, at Reply

    Thanks for your advice, Ryan, but have you got a way to get around the sheer terror of actually publishing your book? I have many languishing on hard drive, in notebooks, everywhere! - and would love the confidence to do SOMETHING with them! I can find 1,000 reasons to not even look at Kindle guidelines fro publishing. Have a nice day.
    cheryl.

  9. Posted by Dawn James, at Reply

    Hi Ryan I did it!!! up and published Its an interactive book for young readers. I used HTML cos I am better at that than Word. details as follows:
    The Big Five written under my pen name "Mary-Jo-Wynn.
    URL: http://www.amazon.co.uk/Five-Wildlife-Interactive-Series-ebook/dp/B00ADQW2FC/ref=sr_1_26?s=digital-text&ie=UTF8&qid=1354010853&sr=1-26

    Thank you so much for all your help and for all you taught me

    Lovulots

    • Posted by Josh Loposer, at Reply

      Congrats, Dawn!!!

  10. Posted by Hannu Kananen, at Reply

    I red your info about emails red in mobile phones. I would like to ask your suggestion about how I could mobilize my email marketing?

  11. Posted by Josh Loposer, at Reply

    Hi Marie. We've got a piece of software, available through our Number One Book System (http://www.numberonebooksystem.com/) that makes it very easy to format books for Kindle!

  12. Pingback: The Holiday ePublishing Boom this Black Friday

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