Sure, Cyber Monday may have come and gone, but there’s a lot more holiday shopping left to be done… and it doesn’t have to end on New Year’s Day.
If you’re like most marketers, then you’re preparing for a substantial holiday traffic surge. You’ve probably created a few mind-blowing special offers that you’re just now starting to run.
For the next few weeks, a flood of fresh prospects will hit your blogs, websites, and landing pages. Hopefully, you’ll sell the heck out of your inventory. But what then? Will those customers remember you next year? Or even next month?
That’s why it’s so incredibly important to focus on converting all of this fresh traffic into long-term customers and/or subscribers. You need to not only deliver a fantastic product, you need to deliver the whole experience… engage with your audience and follow-up!
Getting traffic to your e-commerce and sales pages is usually the hardest part, but its actually a lot easier right now because users are in shop-mode. And, or course, you’re offering you’re best deals of the year…
The part you need to focus on right now is engaging your new leads and nurturing them.
One great idea for boosting opt-ins is adding a Hello Bar to your site. This unobtrusive little bar draws attention to your site’s most important content. Encourage users to download free content and opt-in to your email list.
Light box opt-ins are another great way to snag opt-ins, offer freebies, and nurture your relationships. PopUp Domination is one of the best options out there for creating dynamic opt-ins.
Landing Page Strategy
When you get users to click through to your landing page, through an email, banner ad, etc., you’ve accomplished something. You presented something that that user found compelling.
Still, that doesn’t mean that they’re necessarily ready to buy from you yet… or even opt-in to your list. And that’s okay.
You can still follow up with that prospect with display ads that will appear to them across tons of high-authority sites across the web through retargeting.
You might also consider an exit offer that triggers when users click to leave your page. WP Conversion Pro allows you to create dynamic exit pops that offer discounts, free trials, etc.
Don’t be a “one and done” marketer. Repeat business is the key to long-term success in almost any industry, especially online.
It’s absolutely critical that you create a follow-up sequence for both your leads AND your buyers… in fact, it’s probably more important to nurture your buyers, because they’ve already spent money with you.
So, how do you go about doing this? It’s easy: Be helpful.
Send free content emails, loaded with tips and advice on how to best use your product. Sure you can send marketing emails from time to time, but make sure to intersperse a lot of helpful content.
Got something to add? I’d love to hear your thoughts about traffic conversion… Go leave me a comment!