Are you a Media Buying ROCK STAR?  Do you love the thrill of negotiating for a list that ROIs in one day?   Is working in beautiful Austin, TX a dream come true?  Have you ever wanted to learn from who most in the Media Buying industry say is the absolute best? If you have answered “Yes” to ALL of these questions we have got the dream job for you!!! Who are we? The concept behind Idea Incubator is extremely unique. There are so many good publishing ideas and products out in the online marketplace today. However, knowing how to make those ideas into a real profit making business is very elusive for most individuals. Therefore, the concept fails. The art of marketing, advertising, design and the science of search engine optimization, pay-per-click, social media management and media buying take years to understand and master. Not to mention the essential skills in financial, accounting, fulfillment, operations and vision create additional barriers for almost anyone to succeed in getting a good idea to grow into the perfect business. We have created the answer. Here at Idea Incubator, we have that expertise to take an idea from conception to completion. In fact, that’s exactly what we do. We have assembled the absolute best performers in their individual fields. As a team, we embody only the highest standards of a fast paced and entrepreneurial spirited organization. We have virtually no employee turnover and that should tell you something. Now, it’s time for you to discover how a “fast mover” in the internet publishing industry is hiring while everyone else is laying people off!!! Not only will you be working with the best people in the business, but you will be working directly with who most people in the industry say is the absolute best media buyer today, MaryEllen Tribby (Our CEO).  If you haven’t heard of her, you probably don’t need to apply for this position. Under her wing you will elevate your expertise to the next level and above. We need only the best and we are going to make you prove it.  Here is what the job entails. In this role, you will plan and develop digital advertising programs; and negotiate, purchase, and steward all forms of interactive media as well as print marketing campaigns in support of all Idea Incubator companies.​ This will include direct response campaigns.  Be ready to calculate ROI from CPM and CPC campaigns.

Responsibilities of the Marketing Media Buyer Manager:

• Plans, develops and implements online media campaigns.​
• Optimizes campaigns based on reporting results.​
• Evaluates content, coverage, ad positioning, rates and audience composition of all relevant media vehicles to determine those that will most effectively reach target audiences.​
• Studies demographic data and consumer profiles to identify desired target audiences for online advertising.​
• Gathers statistics and prepares media plan, flow charts and directives to guide buying process.​
• Calculates reach and frequency of online campaigns.​
• Negotiates and documents rates, special placements and added value.​
• Confers with media leaders to establish objectives and strategies that satisfies marketing objectives.​
• Presents media plans to for approval and makes adjustments as necessary.​
• Maintains all online media buys and is responsible for the post-buy results.​
• Provides reports based on campaign goals and objectives.​
• Demonstrates an understanding of the business and marketing objectives.​
• Keeps current on interactive trends and digital developments.​
• Travels occasionally to supported markets or events.​

In order to excel in this fast-paced and progressive role, you should have the following:

• Bachelors Degree required.​
• At least three years of progressive online /​ interactive media planning and/​or buying experience required; specifically in the following disciplines:
  • Online Display (rich media, flash, etc.​)
  • Direct Response Marketing
• Attention to detail required.​
• Strong mathematical abilities required.​
• Broadcast and print buying experience helpful.​
• Have existing industry contacts such as list brokers, list managers and publishers

Key Measured Metrics:

• ROI on all purchased Media Campaigns
• Number of leads generated
• New revenue creation

Personal characteristics required for Marketing Media Buyer Manager:

• Passion, or the willingness to become immersed in work
• Initiative
• Strong organizational skills
• Strong time management skills
• Strong negotiation skills
• Good communication skills