My Weekend Reading List - 4/26/2013 1 3 My Weekend Reading List - 4/26/2013 Well, we’ve arrived at the end of the week, and as usual, I’m exhausted! I’m sure you can relate, especially when there’s launches on the table, products getting rolled out, and a constant level of content quality that needs to be assured. Of course, like you, I always want to stay on top of the
Misinformation Can Damage Brands 0 4 Misinformation Can Damage Brands Oftentimes, a brand can be severely damaged when their products suffer scandals or mishaps, and consumers’ interest begins to wane as uncertainty increases. While that’s not so with overall social media – users will continue to Tweet and read Tweets as much as before – mistakes can certainly damage the messenger if they aren’t handled
Facebook Times Are A-Changin’ 4 5 Facebook Times Are A-Changin’ Facebook is yet again shifting their format to better improve the look and feel of their site on a mobile device, and just yesterday the social media mogul announced design and layout adjustments that will take effect now and in the coming weeks. As far as social media marketing goes, these changes will affect businesses
LinkedIn Horizon Appears Bright 0 2 LinkedIn Horizon Appears Bright LinkedIn, once a place to park your resume, has blossomed into a more interactive forum in the past couple years, with business and marketing opportunities rivaling those of Twitter and Facebook. And the company shows no sign of stagnancy as it has been increasingly improving its offerings. This is a social media company with a
Email Is Not Dead 0 2 Email Is Not Dead Email. Remember that? As far as marketing goes, it gets increasingly left off of the radar as the mad rush to other social media avenues only gets madder. As far as the Internet goes, email feels like ancient history. Green screens. Slow logins. Dial-up. But here’s the thing: people still use email. A lot. The
My Weekend Reading List – 4/19/2013 0 1 My Weekend Reading List – 4/19/2013 Oh man, I don't think I've ever had such a busy week! Digital Marketer headquarters is buzzing with excitement and action, and we're hoping to begin rolling out some awesome stuff for our followers soon. Trust me, you are going to want to stay glued to your computer to see what we're doing in the
Social Media’s Race for Video Ad Revenue 1 2 Social Media’s Race for Video Ad Revenue This week, social media giants Twitter and Facebook seem to be in a bit of a competition to leverage their sites with video, as both are pursuing partnerships with other firms that would ramp up their platforms through more than just users’ YouTube links. Twitter is closing in on partnerships with Viacom Inc. and Comcast
What Are All Those Facebook Fans Worth? 1 1 What Are All Those Facebook Fans Worth? So you’ve got a ton of Facebook fans, and you’re seeing engagement and reach improve with every new post. That’s what we all strive for, but has anyone ever attached a monetary value directly to those fans? Well, they have now. Syncapse, a social media marketing firm recently released their study determining what a Facebook
Land a Perfect Project Management System 5 5 Land a Perfect Project Management System For many smaller companies, finding the perfect management system can be a struggle simply because the number of firms offering the software seems endless. Finding the right project management system is the key to maintaining efficient communication and collaboration. And while the options seem endless, there are several ways to get started with your comparison
Don’t Stop Searching 1 1 Don’t Stop Searching The Internet is a crazy, busy place. It is filled with infinite possibilities… and connections waiting to be made. I recently self-published an e-book and wondered: how can I get the word out about this? The e-book is titled Pub Theology 101: A Guide to Cultivating Meaningful Conversations at the Pub. It is a resource
My Weekend Reading List – 4/12/13 0 2 My Weekend Reading List – 4/12/13 Hey Guys, It’s that time of year here in Austin where you wear a warm fleece jacket in the morning and need shorts and flip flops for the afternoon. Changing seasons reflect the changing world digital marketing, don’t they? There’s my enlightening thought for the day… As usual, I’ve got a bank of bookmarked articles
Use Social Media for Customer Service 0 0 Use Social Media for Customer Service Social Media is clearly a growing channel for marketing and outreach efforts, but it is also increasingly a way for companies to conduct customer service, a recent Forbes article points out. A Nielsen 2012 Social Media report says more than half of consumers now reach out to companies via social media, with complaints, questions or
Heard This Before? New Facebook Timeline Cover Changes 0 0 Heard This Before? New Facebook Timeline Cover Changes When we last checked in with Facebook’s Timeline Cover requirements, the idea was new and exciting and maybe a little frustrating. Mind you, this was over a year ago and Timeline was just beginning to roll out to the complete FB brand audience. It was frustrating because of all those nit-picky requirements, forcing companies to
Def Jam Marketing: How Russell Simmons is Taking on the World 0 0 Def Jam Marketing: How Russell Simmons is Taking on the World There’s no doubting the business mind of Russell Simmons. The hip-hop mogul created Def Jam records, the Phat Farm clothing label, and is now trying his hand at the digital marketing arena with Narrative, his latest venture. Narrative is being dubbed an entertainment and technology company, and talk about cornering a market! What hip-hop oriented
Streamline Your Traditional and Digital Platforms for Marketing Harmony 1 6 Streamline Your Traditional and Digital Platforms for Marketing Harmony Approximately 80 percent of smartphone users multitask on their phones while watching TV, according to a recent study. And of that same group, 94 percent say they spend this time on social networking platforms. That being said, the average consumer is exposed to thousands of promotional campaigns every day. This means it’s more important than
Give Mobile Users What They Want 0 4 Give Mobile Users What They Want Social Media Examiner recently published a piece on making Facebook marketing optimized for mobile users. Spoiler alert: 680 million of the one billion Facebook users cue up their Newsfeeds on their mobile devices. But you already knew that, right? So what are we to make of these suggestions? Targeting sponsored stories to mobile users can
Marketing Technology Still Attracts Investors 0 2 Marketing Technology Still Attracts Investors Investors seem to be shying away from technology companies lately, though many seem to have held faith in innovations that drive marketing efforts forward. Tealium, based in San Diego, is among the most recent firm raising capital for its digital marketing technology with more than $15.6 million raised in its latest round of venture capital
4 Reasons Webinars Just Make Sense 3 17 4 Reasons Webinars Just Make Sense As online entrepreneurs, we all hope for the best when it comes to offering a quality customer experience. People want to know the folks behind the brands, and have access to their brains to reassure they are getting value for their investment. There’s few more appropriate ways to accomplish this than holding webinars. Here at
My Weekend Reading List - 4/5/2013 3 1 My Weekend Reading List - 4/5/2013 Hey Guys, I hope you saw my email earlier about my buddy Brendon Burchard’s exclusive interview with worldwide best-selling author Paulo Coelho. In case you missed it, here’s the link again: http://digitalmarketer.com/Coelho-Interview I know a lot of you guys are writers, and almost all of you are entrepreneurs… This interview really gets deep into the
Google And Facebook Get 2 Out Of Every 3 Mobile Ad Dollars 0 2 Google And Facebook Get 2 Out Of Every 3 Mobile Ad Dollars As mobile marketing grows at an exponential pace, so does the gap between the "haves" and the "have-nots" in terms of mobile ad networks... The traffic gaps is growing wider as mobile advertising gets more and more mainstream. And there are multiple reasons for that, when you think about it. As a small to mid-sized
Back Off. You’re Not My Client! 30 16 Back Off. You’re Not My Client! So it’s a matter of record that I do things a little bit differently. I’m a little… edgy is probably the best word. Someone recently referred to me as the “Bad Girl of Marketing,” which I thought was adorable, if not entirely accurate. I’ve been called a “Brat,” which I thought was rad and hence
