If you’ve worked in marketing for any amount of time, you know all about the traditional salesletter… probably more than you ever really wanted to know. But there’s a reason that marketers have used this salesletter format for generations — it works. However, as consumers and technology continue to evolve, so should the salesletter.
Enter the Video Salesletter (VSL), an absolutely dirt-simple (and sometimes painfully ugly) video sales message that converts WAY better than traditional salesletters. By moving away from the old school print salesletters of the past, and replacing them with VSLs, I have been able to DOUBLE my sales and conversions in almost every market.
In this training, I’m going to show you step-by-step how to write, record, and host a can’t-miss video salesletter — so good it’s virtually hypnotic! This 5-part training is packed with all the strategies we’ve been using to craft some of our highest converting sales messages in years. These are strategies you can start using right away to boost your sales and conversions. Begin your training right now so you can start converting like never before.
Here’s what you’ll learn in this training:
- The 3 elements your VSL must have to convert
- The 12 steps to creating a super compelling sales message
- Why “Ugly” outperforms “pretty” ones in most markets
- The 3 best choices for hosting your VSL
- The sneaky tricks that help you get the most out of your traffic