Dear Friend,

Everything you thought you knew about selling and marketing on the Internet has changed. Right now, at this very moment, the Internet is transitioning into a new “Phase”.

It’s a “changing of the guard” unlike anything you’ve ever seen, and in this letter I’m going to show you how you can take advantage of this incredible wealth transfer.

This truly is history in the making, and like all lessons in history those who fail to understand the mistakes of the past are doomed to repeat them. But for those who recognize the changes that are happening, the next 12 months could become your own, personal “Golden Age”.

But don’t take my word for it.

According to Chris Anderson, the editor-and-chief of Wired Magazine the Web as we know it is… DYING!

If this sounds like BAD NEWS, it’s because it is!

Doing business online is getting harder and harder every day, and for those who fail to recognize (and adapt) to the changes taking place will soon be extinct. The waters are rising, leaving you with two choices:

1. Drown, or...
2. Learn to swim.

And that’s what this letter is all about.

First, I’m going to give you a glimpse at the future of Internet business and how it’s going to change over the next 12 - 24 months.

I’m going to show you why the “web” as you know it is dying, PLUS the 3 cataclysmic shifts that will render 97% of online businesses IMPOTENT in the next 12 months.

I’m serious! Most of the “big names” you know (and look up to) today will be OUT OF BUSINESS this time next year, and in this presentation I’ll tell you why it’s INEVITABLE.

I’m also going to cover the “5 Phases of Technology”, why the Internet is NOT immune and how you can profit from the “Phase 4” to “Phase 5” shift that’s occurring RIGHT NOW.

Then I’m going to show you how I’m repositioning my different online businesses to take advantage of this “shift”, and how you can follow my lead and do the same.

All I ask in return is your time.

I want to tell you upfront that this letter is not short, but based on the feedback I’ve received from my close circle of friends and colleagues (who already got a preview of this), I can say with all confidence that the time you spend reading this will be the most valuable time you invest in your business and yourself all year.

One thing is certain: You will not leave the same person, or with the same view of the Internet that you have right now. And that’s good, because things are changing.

So turn off chat, close down Facebook, put your cell phone on silent mode and give this letter your undivided attention.

You see, I believe this SO deeply I’m betting on it. And it’s not a small bet, either. Every 30 days that...

That’s right… a $200,000 BET on what I’m about to share with you, and I want BOTH of us to win so please pay VERY close attention.

Most of the people reading this letter already know who I am and are familiar with my story, but since I know there are a few whom I haven’t had a chance to meet, I wanted to give you a quick bio so you know a little more about me and my background.

I started my first business from my college dorm room in November 1999.

By 2001, I was making more money than my professors selling downloadable software and ebooks off of ugly little websites I built in my spare time between classes. Before I knew it, my little company ballooned from one employee (ME!) to 35. It was insane!

From 2004 to 2006 my web properties exploded!

In less than 24 months, my team and I had launched or acquired thousands of little web businesses in over 500 different markets, and we were adding 10 – 20 new properties each and every week. Hair restoration, insurance leads, weight loss, ring tones, software, pet products, travel insurance, truck bed covers, time and attendance systems, arts and crafts…even BABY FOOD!!

In other words…if someone was looking online for a product or service, I made it my mission to create a site that sold them what they wanted.

It was a ton of fun and I learned a lot, but this model was impossible to maintain, and while I MADE a lot of money I actually kept very little of it.

In fact, I nearly went broke and lost everything. So after a lot of time and a lot of money, I decided to try a different model.

I consolidated my separate companies and teams under one new company called:

Located in Austin, TX, we employ over 30 brilliant superstars. We own hundreds of sites and dozens of products (both physical and digital). Combined we sold $18 Million last year alone.

I’m not showing you that to brag. In fact I hate revealing my private data to anyone but I have to get your attention.

Why?

I want you to have good reason to listen to what I’m about to say, because it WILL indeed rock your world in a good (or a very bad way). Either way, you will NEVER be the same after you hear this.

Here’s the deal: When I started selling online in 1999 (over a DECADE ago) this business was VERY easy, stupid easy, in fact.

The Reason: Timing

Article: The Web Is Dead. Long Live The Internet by Chris Anderson& Michael Wolff http://www.wired.com/magazine/2010/08/ff_webrip/all/1

But back in the late 90s and early 2000s things were still so easy. People LIKED getting emails and reading long websites. They even LIKED giving you their email address.(Remember, “You’ve Got Mail!”) The web was growing by 25% - 50% every year so you ALWAYS had a fresh supply of wide-eyed prospects to sell to. It was hard to NOT make money!

Email deliverability and open rates were near 100%, and I raked it in hand over fist and so did a TON of my buddies. It was a GLORIOUS Time!

Google & Yahoo let ANYBODY with money run ads and grab customers and eBooks were suddenly worth 5x to 10x as much as a real book. Why was all this so?

One Word: Novelty.

The same reason microwave ovens and VCRs used to cost $2000, and FAX numbers were once the coolest digits to have on a business card. When technology is NEW and exciting, everyone wants a piece of it and ordinary people become downright IRRATIONAL.

And for those who are lucky enough to “get in on the ground floor”, business is easy and everyone looks like a genius. But the ether soon wears off, and today things are very different. Dark, in fact, and deadly for newbies.

“You’ve Got Mail” became “You’ve Got SPAM!!”

Thanks to the proliferation of spam (and spam blockers), today less than 10% of emails on average get delivered…and even fewer get read!

Most lead capture pages get REAL email addresses from only about 12% of visitors… The rest of your traffic is WASTED! Cheap, Easy Traffic Is GONE! If you’re a “little guy”, Google won’t even take your money anymore and has banned over 100,000 direct marketers for LIFE, and Bing and Facebook are expected to follow.

Just like major retailers like Walmart have killed off most of the “mom and pop” shops in the offline world, in the online world a couple “Walmarts of the Internet” are emerging and they’re putting all the “little guys” (like us) out of business.

I knew this was gonna happen. This story explains how the fact that this is happening to the Internet should come as no surprise. It’s following the exact same 5-phase pattern that all technologies follow.

“The Fastest Changing Industry in the World”

To better illustrate this point I’m going to tell you a story, and I want you to tell me if it sounds familiar. It’s the story of a new information medium being born.

In the beginning, everyone had a chance. For the first time information traveled at record speed and TONS of people jumped in to share info and sell their stuff.  Then…information OVERLOAD, scam, and back biting set in, and MOST Information was dismissed as WORTHLESS. Finally, leaders emerged and the smartest and the best joined them to create bigger distribution, higher quality, trust and LOYALTY!

Next came CONSOLIDATION.  Big players BOUGHT other big players and the rich get richer while the all little independent rebels who chose to “go it alone” went belly-up in very short order.

Sound familiar?

But this is NOT the story of Internet marketing. It’s the story of newspaper publishing industry in the 1800’s and history is QUICKLY repeating itself.

But it’s not just newspapers and the Internet. All technology follows the same 5-phase cycle of life, death and rebirth.

This is the period of early adoption (1995-1998) where a relative few have access to the Internet, and most still don’t see a need in it.

This is when I arrived (1998 – 2001) along with everybody else to the Internet party. Money was flowing like wine and over 100,000,000 new Websites sprung up almost overnight.  Then IT happened.

By 2004, Google set the standard both in terms of traffic generation (with their search engine) and in their online advertising model (Google AdWords). This quickly led to the next phase.

In this stage, most of the traffic, money, users, etc…are sucked up by the key players either through acquisition or extermination. “Walmarts of the Internet” begin to emerge.

Consider this:  In 2001, the Top 10 Websites in the world controlled 31% of all the internet traffic. By 2006 that number jumped to 40%. In 2010 the Big 10 accounted for 72% of ALL the traffic. For 2012, the Top 10’s estimated share is 82 - 85%, leaving ordinary “Mom and Pops” to fight for the scraps.

And again, this isn’t isolated to the Web. All technologies eventually reach the consolidation phase. When railroads started in the 1800’s,  186 train companies sold stock in public offerings. But in 50 years there were just 6 real railroads. That’s 97% consolidation.

When AT&T’s patent on the telephone expired in 1894, 6000 new phone companies were formed in less than a YEAR . None survived. When the rotary printing press was invented every “po-dunk” town had 20+ newspapers. Today they have one (at most) and that one’s on life support.

You starting to get it?

How about one more example just to drive the point home? At one time the US ALONE had over 100 auto makers! Now there are 2 ½.

More recently, Wal-Mart & Home Depot CRUSHED main street. Cell phones have made land lines obsolete. Cable has all but destroyed network TV. Salad in a bag now outsells LETTUCE. Coffee is $4 a cup and EVERYWHERE. And GPS systems have replaced paper maps forever.

This is the NATURAL path of business development. It NEVER Waivers…NEVER!

The only difference with the web is SPEED. The web has completed the 4 cycles in around 10 years when it took some of these innovations decades.

But remember, there is a 5th phase - INNOVATION!!

Cars replaced the horse, radio CRUSHED newspapers, TV killed radio and eventually SOMETHING will beat the Web. In fact, I would argue that the process has already begun.

Article: The Web Is Dead. Long Live The Internet by Chris Anderson& Michael Wolff http://www.wired.com/magazine/2010/08/ff_webrip/all/1

Younger users are bored with traditional websites. Apps are replacing browsers, texts are replacing email, Facebook is replacing Google and mobile is replacing traditional internet traffic.

So what Phase is the Web in today? I happen to believe it’s stuck in “limbo” between Phase 4 and Phase 5.  Facebook ALONE is an innovation against a Google-controlled web, and it has more users today than the ENTIRE web had when I began online!!

Mobile MAY replace the web, Apps will probably replace software, credit cards will soon be embedded into your cell phone (heck, they already are in Europe.)

This IS all happening and you can’t stop it, but you can profit from it if you take your head out of the sand.

So where does this leave you? What are you supposed to do with this information?

Well for starters, if you haven’t yet started an online business, GOOD FOR YOU!

I’m usually the guy who’s encouraging people to take action, but in this case I think it’s good that you haven’t gotten started. I can 100% guarantee you that if you attempt an internet marketing venture TODAY using advice just 12-24 months old (which is probably all you have access to), you are DOOMED to fail!

That may sound harsh, but it’s the absolute TRUTH!

Like I said at the outset of this letter, EVERYTHING HAS CHANGED!

If you’re planning to start an online business, you need to make sure your model, systems and strategies will all work within a Phase 4 (Consolidation) environment, while at the same time preparing for the next innovations (i.e. mobile, apps, social, etc.). And if you’re currently running an online business and growth has stalled out, now you know why!!

But here’s the bad news. 99% of the books and products related to online marketing are out of date and useless. And in this business, old information and bad information is truly DANGEROUS.

And the worst part is, the so-called “gurus” hawking this crap have either never made money online, or they made their money back in Phase 2 (the wild, wild west phase when everything was easy) and their tactics and strategies don’t apply in a Phase 4 and Phase 5 world!

So what CAN you do except just sit there and suddenly realize how screwed you really are?

Allow me to answer that question by telling you what I’m doing to adapt to and capitalize on all these changes.

FIRST, recognize that change (while scary) is actually a GOOD THING!!

Wealth is NEVER destroyed it is only TRANSFERRED. The Great Depression produced more millionaires than the world had ever seen, and I firmly believe this “shift” will create more online millionaires than ever before.

Look, you are about to be on one side or the other of one of the greatest wealth transfers in the history of the Internet. Phase 2 may bring the “easy money”, but Phase 4 (the Consolidation Phase) brings the “BIG MONEY”. And the reason is simple.

There will NOT be as many seats in the “Winners Circle” as there used to be, but since wealth is never destroyed, that simply means the money pile will be split up by fewer people. And I intend to be one of them. How about you?

But all mindset stuff aside, here are 4 other reasons I know I’ll come out on top that you should model.

Truth is most people who sell marketing advice ONLY sell marketing advice. I sell EVERYTHING. Here is my short list of Products & Markets:

I leverage my partners for traffic and I NEVER depend on favors, luck or the wills and whims of a monopoly like Google.

Here is a list of Traffic and Lead Getting Sources:

I only bet on SURE THINGS! We use 12 different sources of intelligence before creating a single offer, so I don’t even need to sell well!

I’m blessed to have one of the largest and most advanced team of folks working for me in my office in Austin, Texas.  Here is my Dream Team:

And if you think it’s expensive to maintain a staff like this on your payroll (not to mention cover the office rent to house them), you’d be right!

I currently pay 100% of the cost for my intelligence data, my connections, my test results, strategy development, staff training, systematization of everything down to the 1-2-3 step, etc., and it costs me a bundle - over $200,000 A MONTH!! That’s not including bonuses and variable comp plans.

It’s a big bet to make, but it’s a bet I’m more than happy to place because I know it’s the only way I can adapt to what has changed AND prepare for what will change. This industry just moves too quickly, and to think I could keep up with everything on my own would be utterly delusional.

So now I have a question for you, and please pay attention because this is probably the most important part of this entire letter. What’s your next move?

Now that you know that the “old methods” being taught simply don’t work in this “new Internet economy”, what are you going to do about it? Are you going to stick your head in the sand? Are you going to go into denial?

Pretend you didn’t see this? Pretend it’s still 2004 and that nothing has changed?

For your sake I hope not. And frankly, if you’re still reading this I don’t believe for a moment that you’re the type of person to respond like that.

The fact is, the message (not to mention the length) of this letter was created to scare off the weak and cowardly, not to mention the “do-nothings” and the bitter know-it-alls. So because you’re still reading I want to make YOU a very frank, transparent proposal.

To put it bluntly, I think I can help you.

Actually, I KNOW I can help you.

You see, while there are a fair number of successful online entrepreneurs in the world, most of them aren’t talking. This means that the TRUE KNOWLEDGE about what it takes to start and grow a successful online business is trapped inside a sort of “black box” that only a fortunate few get to access.

There aren’t any books, and certainly these guys aren’t hanging out in late night infomercials revealing their “secrets”. (But come on…you’re too smart to fall for that crap, aren’t you?) :)

And if you think about it, it kind of makes sense. Logic dictates that if I discover a “secret formula” that I’m better off to keep it to myself and not share it with anyone else.

I mean, LOGICALLY that only makes sense, right?

But “logic” (in this case) is actually just a SCARCITY-MINDED PRICK!!

You see, I recently came to realization that there’s no harm in sharing my research, data and systems with a handful of business owners. I came to this realization after reading the book, Rework, and in particular the chapter called “Sell Your By-Products”.

In this chapter, the authors correctly point out that every act of creation has a by-product. They give an example of sawmills selling off their by-product (sawdust) to be used in the production of fireplace logs, mulch, particleboard and even concrete.

But the story I found most interesting was the one involving Henry Ford.

You know Henry Ford as the inventor of the Ford Model T - the first mass-produced automobile in the world and the patriarch of the Ford Motor Company.

But did you also know that Henry Ford “invented” mass-produced charcoal as well? It’s true! Ford took the wood scraps that were left over from the production of his Model T’s and turned them into charcoal briquettes (used in cooking and heating).

This “side venture” (built off of by-products) became so profitable that he built a separate charcoal plant and founded Ford Charcoal Company, which was later renamed:

Obviously I have no plans to get into the charcoal or sawdust business, but the lesson of “sell your by-products” remains intact. And for my business, the by-products we produce are our marketing and business-building systems, strategies and tactics.

So rather than hoard my “by-products”, I have decided to share them with eager entrepreneurs and business owners (like yourself) who recognize that things have changed, and that the old methods that worked in 2004 (and heck, even 2009 for that matter) just don’t work any longer.

I’m calling it:

DigitalMarketerLab (or DMLab for short) is truly a labor of love, and the strategy behind it is fairly simple.

FIRST, it gives you the kind of cutting-edge, insider information you simply can’t get from a book or course. No more out-dated and incorrect information, and no more untested theories that have never been tested in the “real world”.

Remember, unlike most “gurus” I actually make more money DOING this business than TEACHING it. When I tell you something works it’s because my team and I have tested it in our real-world business “lab”.  So twice a month, you’ll be able to hop on a live “RAW Training” where I’ll cover what’s new and what’s working in our business TODAY!

Why do we call them “RAW Trainings?”

Because unlike books and courses that are filled with untested, made-up theory that’s impossible to implement because it’s never been tested in the real world, RAW Trainings are…

SECOND, you need specific resources, checklists and procedures for acting on the information you receive. After all, what good is it for me to tell you that you need to start testing mobile ad-buying, for example, if I don’t give you our sources for buying mobile ads, and the checklists and SOPs (standard operating procedures) we’ve developed in-house to manage these campaigns?

That’s why you’ll also have access to all our internal documents: including vendor lists, checklists, spreadsheets, SOPs, and even proprietary scripts, software and tools.

THIRD, it gives you access to a team. Remember, the Internet moves very, very quickly. While most new technologies take DECADES to move through all 5 “Phases”, the Internet did it in just over 10 years. That’s a staggering pace that no single human can keep up with on their own.

That’s why I’m so thankful to have a team over 30 experts - the best and the brightest in this industry - working directly for me in office in Austin, TX. These folks aren’t outsourcers and they aren’t consultants. These are full-time members of my team, and it costs me over $200,000 a month to keep them on the payroll!

(Let’s be real for a minute…most of the so-called “gurus” teaching this stuff aren’t even making $200,000 a month, much less paying that out to employees…)

In the past my team has been my advantage alone, but starting today, as a member of DigitalMarketerLab, it becomes your advantage too!

So the goal of DMLab is simple.

Our Mission: To empower small and mid-sized online businesses with the knowledge, systems and contact they need to achieve extraordinary success in uncertain times.

In other words, DMLab will allow you to THINK BIG and ACT BIG so you can not only survive, but THRIVE as our industry shifts into the next phase.

For example, I have identified three major challenges that all online business owners (whether they choose to admit it or not) will be forced to face in the next 6 – 12 months. They are:

1. The End of Cheap, Easy Traffic
2. The “Walmarts” of the Internet
3. The Death of eCommerce

CHALLENGE #1

The End of Cheap, Easy Traffic

As much as I hate to say it, Google traffic is NOT an option for 90% of direct marketers. Traditional SEO takes a lot of time, and search traffic overall is in decline. On the paid ad side of Google (assuming they even let you buy ads), costs have sky-rocketed to the point that only big brand advertisers can afford to play.

And can you blame them?

But with Google on their way out, you need to find a new source of affordable, predictable traffic…FAST! Without it your business will die (or never get off the ground).

That’s why in RAW Training #2, I’m going to be covering the “Brute Force JV” technique that is our #1 source of traffic today. Imagine, never having to beg and plead for another affiliate endorsement. With this method, you get some of the biggest players to mail for you, and best of all you’ll typically wind up paying out less than you would on a normal JV deal. (HINT: 50% commissions are for suckers!)

This is an advanced strategy that almost no one else covers, but there’s almost zero risk, and it’s actually easier to execute than Google AdWords.

And I’ll even give you two sources for finding uber-qualified “JV Partners” you’ve never even heard about (there are over 4000 on one list, alone),  some of whom will email their entire list of BUYERS for only $0.08 - $0.10!

CHALLENGE #2

How To Keep the “Walmarts of the Internet” from Killing Your Online “Mom and Pop”

When Walmart started selling fishing lures, THOUSANDS of bait shops went broke over night. But a few guys designed lures and sold them to Walmart and become MILLIONAIRES.

And that’s the strategy I’m going to be covering in the RAW Training #1. “How To ‘Partner Up’ With the Walmarts of the Internet and Piggy-Back Off Their Traffic, Brand and Reputation.” In this RAW Training you’ll see how we strike deals with the “King Kong” of the Internet (and no, it isn’t Google) and how we capitalize on their brand-power for free traffic and free Top-5 SEO rankings in Google.

I promise, you haven’t seen this strategy before, and all I ask is that you keep it to yourself. Seriously, it’s THAT powerful.

CHALLENGE #3

The Death of eCommerce  (And the Two New Payment Platforms That Will Kill It)

Here’s a shocker: Upsells and most continuity programs will soon cease to exist because almost all paid information will be sold by 3 - 4 GIANT online sellers (and no, Clickbank will NOT be one of them).

This is a big, big deal, but most marketers are completely blind to it. Fortunately for you, in RAW Training #3 I’ll show you what you need to do about it today, and how you can setup a transition plan for when traditional shopping carts and eCommerce are replaced by this new payment method.

But that’s not all.

Remember that in addition to getting to join the LIVE RAW Online Trainings I hold twice a month (and don’t worry, they’re all recorded if you can’t make the LIVE training), you’ll also get access to my team, and all our Systems, Checklists, Internal Training Videos, SOPs. Literally all the documents, spreadsheets and videos we use in-house to train new employees and run our different businesses.

You can either take these “cheat sheets” and use them yourself to roll out new marketing strategies, or you can

That may sound risky, but we’ve “McDonald’s” these processes so well that literally a pimple-faced kid fired from a fast-food restaurant can learn to execute even complex strategies, such as:

just to name a few. :)

And more and more SOPs are added each week as my team systemizes and perfects our business process.

But the most complete set of checklists and training videos is the “Execution Plan” we use when we use to test new product and market ideas. It’s called “Idea Hatchery”.

Earlier this year, this set of internal documents and videos were sold to a small group of people on my list for $500. But as a member of DMLab, the complete “Idea Hatchery” training program and fill-in-the-blanks Execution Plan will be waiting for you the moment you login.

If you’re just getting started, you’ll want to go through these videos and checklists FIRST!

Seriously, don’t even think about launching a new product BEFORE filling out this execution plan. It will save months of time and thousands of dollars in mistakes NOT MADE.

Other Benefits of DMLab Include:

This report is my baby, and to be frank I’ve never shared it with anyone outside of our team, not even members of my private $25,000 per person mastermind group.

In this simple report, our Director of Tracking and Analytics documents all the split-tests we ran for all our different sites and the results of each and every test. It doesn’t get anymore intimate than this.

No one, and I mean NO ONE outside of my “Inner Circle” has been privy to this information, but when you become a member of DMLab you’ll get the exact same report I review with my team each and every month, the exact same day I get it.

It truly is the ultimate short-cut!

And to get you started even faster, I’ll also include over 50 consistently-profitable tests that you can deploy immediately on your own sites. Some of these tests include:

DMLab is the great equalizer, and believe me when I say that as a member, the steps you need to take to grow your online business will become very real, very personal and VERY SPECIFIC.

So, whether you’re brand-new or you already have an established online business, DMLab will be that “edge” you need to succeed in these more difficult and turbulent times.

If you’re ready to join me (and my team) on this journey, there are just two quick pieces I need to cover.

First, I need to go over the basic ground-rules and cover who DMLab is for and who it is NOT for, then, I’ll discuss how you can be one of the first to join this incredible community TODAY and get a 50% Discount in the process.

This club has only two rules:

Rule #1
You have to be responsible for your own successes or failures… There’s no crying in baseball.

Rule #2
Get-Rich-Quick seekers are not welcome at any time. This is a place for REAL BUSINESS, not immature, delusional unicorn chasing.

If you can agree to those rules, then let’s move on and talk about how you can become a member. I confess I have made it so you will feel plain dumb if you don’t. Here’s why.

When I first presented this idea to my “inner circle” and mastermind members, the general consensus was that I should charge AT LEAST $500 a month, and most felt like it should be closer to $1000 per month. (Then again, these are folks who are used to paying me $25,000 a year for essentially the same access I’m providing in DMLab, so you can understand why they would want the price set so high.)

But don’t’ worry. I’m not charging $1000 per month for club membership (even though I know I would personally make more money at that price-point.) And I’m not charging $800 per month like you’ve seen some other marketers do in the past.

Remember, the mission of DigitalMarketerLab is to “empower small and mid-sized businesses so they can succeed in these uncertain times”, and I can’t fulfill on that mission if I’m charging $500 - $1000 per month. That’s why I decided to price DMLab at a point where I know literally anyone can afford it.

The Standard Membership To Digital Marketer Lab is Just $197 a month, or $6 a day (about what you spend a day at Starbucks). But today I’d like to offer you a massive 50% discount off the normal rate and cut the price of DMLab all the way down to just $97/mo or around $3 a day.

And I’m doing this for one simple reason. You took the time today to read this letter from beginning to end, and I respect that!

It would have been easy to hit the set it aside, but you stuck it out showed a real interest in the future of your business. Sadly, you’re in the gross minority. There just aren’t many people like US.

So, for less than $3 a day you’re in!

That should remove any concerns about price, and to be honest if you’re still concerned about $3 a day then I don’t want you to join.

I’m dead serious. If there’s any doubt in your mind that you can’t get a positive ROI from this information by spending just $3 a day, then you either don’t believe anything I’ve told you or you’re not in a good place mentally.

Either way, no offense, but I really don’t want you.

But if you agree that $3 a day is a no-brainer and you’re ready to get started, then I invite you to select the membership option that is right for you. When you see the choices, you’ll notice that in addition to the monthly option you can also join as an annual member and save an additional 50%.

It goes without saying that the annual membership is the best deal, BY FAR!

So why am I offering such an insane discount just for taking the annual membership? It’s simple: The folks who select the annual membership are acknowledging that this is a process, and not a one-time quick fix.

That’s a sign of maturity, and again, I really respect that so I’m again dropping the price as a sign of respect and appreciation.

But with all that said, I know the annual membership isn’t right for everyone so please don’t feel ashamed for taking the monthly membership. It’s still a tremendous value, and you’re still smart for getting in. And remember, the 50% discounted rate is not the “public rate”. It’s only available to the small group of individuals who read this entire letter.

So whether you pay the full price tomorrow (or some later date) or join at the discounted rate TODAY, your membership comes with a 30-day, no-questions-asked guarantee.

But here’s the bottom line. If you don’t feel like you receive at least 12 months worth of value within the first 30 days alone, I don’t want your money. I appreciate you giving it a fair try, but if you don’t see immediate value then you’re probably not a good fit for this group.

And this means you have nothing to lose. Either you’re blown away and you continue on this journey with me, or you’re not and you leave with every last dime back in your pocket. It doesn’t get any simpler than that.

To join the movement you MUST to register now! How many times have you heard, it’s not what you know it’s who you know?

That’s VERY sage advice.

Here’s another way to look at it, this time next year you will be earning the average of the 12 people you associate with most. So who are you associating with today?

What do they know?

Right now I’m guessing the only guy you know with data and connections like this is me. This is your chance to drastically change your associations and join MY INNER CIRCLE. If you’re still reading, I’d love to have you be a part of it. Just select your membership option and I’ll see you on the inside.