Are you a Digital Marketing Executive who is looking for a way to leave the “hamster wheel” life of working in a company that doesn’t appreciate your value?
Are you burning out from the never ending cycle of tactic chasing, trying to find sustainable growth for your company, only to find that platform changes ruin your momentum and make you switch gears just about every six months…
Wanting to advance your career and your income, but finding yourself stuck in a “salary band” or waiting on a “performance review” before you can have the opportunity to earn any more money…
You hear all the success stories of people who left their corporate jobs and made 6 or 7 figures from various “side hustles” but you’re not hot on the idea of starting a blog, becoming an affiliate marketer or building a drop-shipping empire…
You could start your own agency, and offer marketing services like SEO, media buying, content, or social media management, but you worry about investing in building a team, overhead, selling and scaling..
Long hours and “crazy client” demands…
You want something more fulfilling…
Something that will give you personal freedom…
Something easy, lucrative and fun that you can use all of your knowledge and skills to make an immediate and lasting impact..
There is a better opportunity waiting for you…
Are you a Business Coach or Consultant who is looking for a way to build a more predictable, and repeatable sales process to find and retain your dream clients?
Are you tired of doing audits, assessments, and interviews with prospective clients, only to find out they’ve been wasting your time, stringing you along, kicking the tires, never intending to engage your services long term…
Your time is valuable, and you need a system…a framework to make sure that any prospect in your pipeline understands the value of Strategy…
You try putting out content on social media and hosting webinars, but you constantly feel like you’re giving away your best stuff, or somehow you’re just spinning your wheels…
You think, if only I could build a system that gets me a stable of solid clients that I could work with a few hours a month, I would be able to really enjoy my work, and produce fantastic results…
There’s gotta be a better way…
Are you a Digital Agency Owner who wants to grow your business without having to compete for every new services contract?
Are you burning out from the never ending cycle of client chasing, trying to find sustainable growth for your agency, only to have to deal with “crazy clients” with unreasonable expectations, who don’t understand digital marketing, switching from shiny object to shiny object, and threatening to leave every six months…
You operate on razor thin margins, and at times, you’re forced to turn away solid business from smaller growth firms because they can’t spend enough to justify your team’s time…
You think, if only I could service those smaller businesses, and keep my larger clients, I would have the best of both worlds…But that voice inside your head keeps telling you to beware. These tactic-chasing clients will drive you nuts and you know why…
They don’t have anyone who really gets it. Who really understands what a real effective Digital Marketing Strategy looks like…
Your best clients have educated, informed, trained marketers who live this stuff…they know their metrics, they know what’s happening in search, and social, and they partner with you to produce real results…
Your worst clients are the opposite..they hang on to knowledge gained eons ago and argue with you about what’s going to work, or worse yet, they just have no clue!
There’s gotta be a better way to bridge the gap.
The answer might shock you.
Prior to 2020 only 16% of sales occurred online…
In 2020, when the global pandemic sent everyone home, online sales exploded from 16% of all sales to 33%!
96% of all transactions start online
Digital spend grew in 2020 and represented $132 BILLION
It’s not a choice…in order to survive, companies must have digital marketing capabilities in house, or the competition will eat your lunch
Companies that were built on traditional marketing are vulnerable…
But shifting to digital is difficult. You need so many different skill sets… SEO, SEM, PPC, Social, Analytics, where do you even start?
There are thousands of businesses dealing with this struggle…and where do they turn?
Usually you see them turn to a specialist.. a Facebook Ads expert, a Funnel Hacker or a social media consultant, or an SEO consultant.
This guy…
Or an agency who promises to take all the heavy lifting off their hands..
Now not suggesting outsourcing is necessarily wrong…
…companies that outsource to agencies get great results all the time
But here’s the catch… 9 out of 10 efforts will fail if the business owner doesn’t get digital marketing.
Without this knowledge, they’re at a severe disadvantage, and they’re at risk of being taken advantage of by less-than-ethical, fly-by-night marketing “ninjas” who promise big results for even larger fees, but make excuse after excuse for why they can’t deliver
…and the truth is… many of them are not wrong
You see, many of today’s marketing agencies and consultants don’t acknowledge the elephant missing from the room
For the business to take on an agency, they must have an in-house marketer…Someone who acts on behalf of the business to set the strategy, vision, goals, metrics and hold the agency accountable.
Traditionally, you would call this a Chief Marketing Officer or VP of marketing.
According to PayScale.com, the average starting salary for a CMO is $200K per year!
But according to MarketPro, the average CMO tenure is just 18 months!
For many business owners and entrepreneurs, choosing to hire a professional CMO is a choice between paying themselves and paying the pro, as these rates can easily be higher than their own take-home pay.
Add in the cost of a marketing team to actually execute on the strategy, and you’re looking at upwards of $300-500k a year in marketing personnel just to compete!
That’s why many business owners try to manage their own marketing themselves among all of the other responsibilities…selling, customer support, fulfillment…
They end up burned out! Going from tactic to tactic, training to training, mastermind to mastermind…
All so that they can find the thing that works…that silver bullet that finally takes their business from where they are to where they want to be!
The unfortunate truth is that many well-meaning business owners crash and burn because they never find it.
The truth is…there is no silver bullet!
What they don’t know is, you can’t funnel hack your way to scale.
What they’re not being told they need is a thoughtful and customized marketing strategy designed by someone who knows what they’re doing…
What triggers to pull and when….
Which channels to try and which ones to avoid…
How to measure success…
How to scale their ad spend the smart way…
At DigitalMarketer, we set a goal 5 years ago to help double the size of 10,000 businesses by the end of 2020…
We ended up training over 100,000 marketers, and driving huge results for companies you may know of like FedEx, Infusionsoft, Uber…and thousands of others who you may or may not know…
What we realized is that while these larger companies can afford to hire the best people, and provide them with the best training…
The smaller businesses still suffered. They were the ones who really needed the help…
So we decided to create a unique program to help solve this problem.
We asked ourselves a lot of questions, but the one that changed everything was this…
What if small and medium-sized business owners could hire someone to come in on a part-time basis, who can understand their business, help them build a game plan, and then help them execute?
This would run them but a fraction of the cost of a full-time CMO!
We call it…a “Fractional CMO”
You now have the opportunity to build an easy, lucrative and exciting business helping other business owners grow faster.
As a Fractional CMO, you will be paid a premium rate by your clients to work in their business, on behalf of their best interest.
You’re not seen as a lever-puller or a button pusher…
You’re not just a “SEO guy” or a “Facebook Ninja” – there simply to do a job.
While you’re able to recommend, white-label, and even implement services like media buying, website design, and SEO, your role is more partner than vendor...servant-leader than service provider…
You will be a trusted resource called upon by the CEO to help drive strategic growth in the business.
You will have the respect and trust of your clients, and you will be able to command top dollar.
We built the DigitalMarketer Certified Partner program to give professionals like you a proven, turnkey business model that you can use to win clients and deliver massive value in a relatively short period of time.
You will be licensed to use DigitalMarketer’s tools and frameworks in your practice to deliver repeatable results.
We’ve got everything you need done for you…
When you become a DigitalMarketer Certified Partner, you will be given all the tools and support you need to build and grow your Fractional CMO business:
This program is open for a limited time for people who are serious about creating a business as a DigitalMarketer Certified Partner Fractional CMO.
While we provide a deep level of training, some experience is required. We want to make sure that the people that we invite into the program will represent our brand with respect and integrity.
Please fill out the form below, and you will be paired with a DigitalMarketer Business Strategist, who will walk you through the program options and determine if this is the right opportunity for you.
There are multiple ways you can generate additional revenue as a Certified Partner. First, you can go back to the clients you already have and offer them one of the many turnkey products and services you’ll be licensed to sell and deliver. This is the low-hanging fruit, and depending on your existing client base could easily generate tens of thousands of dollars in revenue. You can also utilize the tools and resources we will provide you (including, but not limited to the “73-Point Business Doubling Checklist,” the pass-along doodle video as well as your newfound certification and branding) to attract new clients…even clients who may have passed on your services in the past.
The ideal Certified Partner should be an agency or consultancy that is actively serving small businesses. We don’t care if it’s hundreds of small businesses or just a handful…if you love marketing and you’re passionate about helping businesses grow and succeed, then we want you on our team! You could be a business coach, SEO agency, web design firm…it really doesn’t matter! If you serve small businesses and “digital marketing” touches some aspect of your deliverable, then there’s a good chance you’re a fit.
To simplify communication, you will have one primary point of contact on the DigitalMarketer team (a Partner Rep), but this person will have access to anyone else who may need to be brought into the loop. So in a very real sense, you’ll have access to anyone on the team who can help make your partnership with us a success.
We haven’t set a limit at this time. Our main goal is to help as many small businesses as possible, and given that there are literally tens of millions of small businesses in the U.S. alone, we need all the help we can get.
Absolutely! Our goal is to take DigitalMarketer international. We want DM offices in every major city in every country that will have us, but we know to do that we need “boots on the ground” who are familiar with the territory. That said, right now all the DigitalMarketer materials are in English only, so if your market requires a different language you will need to take on the translation work.
Every business is different so it’s impossible to guarantee a specific revenue or ROI result. That said, we are aligned with the same goal of helping small businesses grow, so we will do everything we can to equip you with the tools and resources you need to grow your own practice so you can help as many businesses as possible. It’s also worth pointing out that just one new client should easily cover the license fee required to participate in this program, so for active partners, achieving a positive ROI should be the minimum expected goal. But again…no guarantees. This is still your business, and it’s up to you to run and grow.
