DigitalMarketer Book Review

Why We Buy: The Science of Shopping—Updated and Revised for the Internet, the Global Consumer and Beyond

Category

Behavioral Psychology Books

Author

Paco Underhill

Summary

You’ll learn the science of shopping, including many of the reasons why we really choose to buy the things we do.

Published on:

August 23, 2022

As a marketer whose job is to get people to buy stuff, it stands to reason that you should understand WHY people buy things in the first place—right?

Makes sense to me. And that’s why this book is absolutely required reading for all marketers and business owners.

You’ll learn the science of shopping, including many of the reasons why we really choose to buy the things we do. The insights in this book are broken out into topics like demographics; the dynamics of sight, sound, and touch; differences in culture; and the actual mechanics of shopping itself.

Make sure to get the updated version for its new chapters on digital shopping.

DigitalMarketer

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