I didn’t want it to be true.
But numbers like this don’t lie…
Here’s how it happened…
About 12 months ago, I was sitting in the conference room at our headquarters in Austin, Texas talking about my favorite subject: business blogging.
An editor for one of our properties was excitedly telling me about some content she was creating that was…
- Outsourced – Not only was this content 100% outsourced but the people she was outsourcing to didn’t know a thing about the subject matter.
- Fast – These posts can be put together in less than an hour and the content is phenomenal.
- Viral – Because of the way the content is put together it is virtually guaranteed to get a boat load of social shares.
I was skeptical and that’s putting it mildly. I’ve been a die hard content marketer for almost a decade and I didn’t want to admit that there was a FORMULA to creating great content.
But I was wrong.
When she cracked open the Google Analytics and showed me the results, I was absolutely stunned.
We started rolling it out to other blog properties and it only worked EVERY time.
So, we did what any smart marketer would do…
We “templatized” it.
We call it The Content Aggregator and we’ve been using it (and 6 other “can’t miss” blog post templates) to crank out high-quality content on all of our blogs.
Here’s a quick video that will show you how to put a Content Aggregator together on your blog…
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