Presented by Sally Hogshead
Creator of the Fascinate test,
CEO of How to Fascinate
In this free advanced training, Sally will show you how to perfect your messaging and brand positioning through...
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World-class branding expert Sally Hogshead believes that to become more successful, you don’t have to CHANGE who you are… you have to become MORE of who you are.
After graduating from Duke University, Sally skyrocketed to the top of the advertising elite, creating TV commercials for brands like Nike and Coca-Cola. By 24, she was the most award-winning copywriter in the U.S. And at 27, she’d opened her first ad agency, in Los Angeles. At age 30, her work was hung in the Smithsonian Museum of American History.
Today, Sally’s writes New York Times best sellers on the science of fascination… why we’re impressed by certain people and brands. She has repeatedly been named the #1 Global Brand Guru, and frequently appears on NBC’s morning show, TODAY.
Sally created The Fascinate® test, the world’s first personal brand test, measuring your most fascinating and impressive qualities. Over one million professionals have taken her test, including global leaders in companies such as Facebook, AT&T, Fedex, and Twitter.
Sally is one of only 182 current professional speakers to have been inducted into Speaker Hall of Fame– the industry’s highest award for professional excellence.