Mickey Anderson is a marketing strategist, speaker and educator helping small and micro businesses leverage better marketing to increase profit while decreasing workload. Her philosophy is to hustle less and profit more. She helps small businesses identify the 20% of their marketing that drives 80% of their results to drive profits with strategy instead of quantity. With over ten years of experience as a conversion copywriter and strategist, Mickey helps small and micro businesses connect the dots between their marketing strategy and execution.