Paid Traffic Playlist: 25 Essential Perpetual Traffic Episodes for Digital Marketers

Are you looking to acquire more customers online while also building goodwill?

That’s what the Perpetual Traffic Podcast is all about!

Every week for the last three years, hosts Molly, Keith, and Ralph have shared cutting-edge paid traffic strategies they’ve used with their clients and in their businesses, along with the struggles of digital marketing and online advertising and how they overcame them.

And if you’re looking for actionable strategies you can put to work in your business, but don’t know where to start, today we’re sharing the top 25 downloaded episodes of Perpetual Traffic.

Whether you’re a media buying expert or you’ve yet to create your first Facebook ad, check out these episodes (or give them a listen again) so you can put these strategies to work for your business.

Coming in first…

1. Episode 04: Your First 3 Steps: Facebook Ads [Case Study: Betty Rocker Part One]

In this episode of the Perpetual Traffic Podcast, we are excited to start a three-part series with a very special guest Bree Argetsinger (a.k.a. The Betty Rocker), a coaching client of Keith and Ralph’s at Dominate Web Media.

With no prior experience with Facebook ads Bree has literally gone from being on the “hamster wheel” of constantly doing launches to her audience, to building a machine that produces a flow of perpetual traffic, goodwill, and new customers coming into her business every single day.

The most important thing about Bree’s story is that YOU could have a similar story! All you need to do is follow the simple steps we outline explaining exactly how she did it…and continues to do it.

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2. Episode 01: The Future of Paid Traffic

In the first ever episode of Perpetual Traffic, you’ll learn why online traffic is just like rice. It’s a commodity.

When you’re ready to buy traffic, you go to the traffic store…. you just have to know which store is best for your business! You may think that you have a “traffic problem,” but we’re here to tell you that you don’t (and exactly what you should be doing to drive traffic to your offers). This episode is all about the future of paid traffic. Where online advertising is heading, and what can you do to make sure you’re ahead of the game.

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3. Episode 03: Facebook Video Ad Game Plan

Want to “pixel” visitors at 10x the rate of a “normal” Facebook ad?

Facebook video ads are the answer.

There are now four billion video views per day on Facebook, 65% of those views being on mobile. Facebook has finally caught up with YouTube in desktop video minutes watched per month, and Facebook is crushing YouTube in mobile video.

Keith reveals the secrets behind Dominate Web Media’s highest performing Facebook video ad campaigns. Get a peek at the presentation Keith and Ralph attended, where Facebook revealed best practices for video ad information to big-time spenders.

(RELATED: The Ultimate Guide to Facebook Video Ads)
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4. Episode 14: Frank Kern on Selling High-Dollar Products and Services with Paid Traffic Campaigns

Are you making offers that require an in-person meeting or consultative sales call?

Frank Kern joins the Perpetual Traffic crew to reveal his three-tiered system for creating paid traffic campaigns that sell high priced products and services.
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5. Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer

Ryan Deiss, Co-Founder and CEO of DigitalMarketer, and the Perpetual Traffic crew break down how to create an offer that people actually want to buy.

Follow the four-step process to get the biggest leverage points to turn a losing campaign into a winning campaign—without being the Don Draper of copywriting or having to change your bidding or targeting.

(RELATED: 5 Essential (But Unexpected) Business Lessons Learned After 5 Years of Running DigitalMarketer)
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6. Episode 02: Acquiring Customers One Pixel at a Time

If you walked up to a stranger on the street and asked them to marry you, that may be a bit creepy—right? Building relationships takes time and multiple “touches.”

The same can be said for building relationships with your customers online. In this episode, Molly explains the idea of “Traffic Temperature” and how to use paid traffic to create an automated system for building these relationships. We’ll take a prospect all the way from the point of “pixel” to a repeat buyer and brand evangelist.

(RELATED: Traffic Temperature: How To Build Real Relationships With Automated Campaigns)

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7. Episode 80: Facebook Messenger Ads: Everything You Need to Know

This is something you can’t ignore.

Listen and follow along with Molly’s slides to learn how DigitalMarketer has been using Facebook Messenger Ads, so you can not only stay on the cutting edge, but also come up with a unique strategy to connect with your audience, reach new people, and really stand out in today’s environment.

The companies who figure out Messenger ads and use them in their Customer Journey are going to win.

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8. Episode 84: Ryan Deiss: 7 Questions I Ask Myself Before I Finish Writing Ad Copy

Ryan Deiss joins the experts to share the seven questions he asks himself when writing copy, which helps make his ads, emails, and sales copy more effective. Listen to learn how answering even just one of the seven questions can make your ad copy more deliberate, more powerful, and more likely to generate conversions.

(RELATED: 4 Persuasive Sales Copywriting Techniques to be a More Effective Copywriter — Starting Today!)

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9. Episode 08: Ad Targeting: Put Your Offer In Front of the Right People

The biggest mistakes rookie (and even veteran) marketers make with paid traffic can often be traced back to poor ad targeting.

In Episode 07 of Perpetual Traffic, we learned to determine the ad platform that is most ideal for reaching your target audience. Is it Facebook? Google? Pinterest? Bing?

(RELATED: Find My Market: How to Choose The Right Traffic Source For Your Market)

At the end of that episode you were left with some questions to answer about your ideal customer:

• Who are the authority figures, thought leaders or big brands?
• What books, magazines, newspapers does your ideal customer read?
• What tv shows and movies do they watch?
• What websites do they visit?
• Where do they live and how old are they?
• What kind of products do they buy?
• What are the common beliefs, ideas, and passions they share?

In this episode, you’ll learn how to put the answers to these questions to work so you can target your offers to the people that will buy your product or service.

(RELATED: 2nd Edition: The Complete Guide to Facebook Ad Targeting)
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10. Episode 88: 5 Killer Traffic Campaigns to Swipe and Deploy in Your Business…Live from Traffic & Conversion Summit 2017

Listen as the Perpetual Traffic crew, along with Mike Rhodes and Tom Breeze, share five killer traffic campaigns at Traffic & Conversion Summit 2017. Download the presentation slides in the resource section below and follow along as each expert presents a traffic campaign that you can deploy in your business today!

Slide Deck of 5 Killer Traffic Campaigns to Swipe and Deploy in Your Business

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11. Episode 79: 3 Ways to Sell with Facebook Paid Traffic in 2017

Join the experts as they detail three proven traffic methods they’ve seen work and have used in their own businesses; the psychology behind these tactics is universal and can be applied to any business, no matter your industry. Molly, Keith, and Ralph set foundational guidelines to make sure the way you sell your product or service via Facebook ads is efficient and effective.

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12. Episode 87: 3 Steps to Finding the Perfect Audience for Your Ads

What’s the first thing the experts do when they devise the overall game plan of a paid campaign?

They follow this three-step strategy. Join the experts as they detail the process that will help your ads reach your perfect audience.

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13. Episode 05: Blog + Paid Traffic = ROI [Case Study: Betty Rocker Part Two]

In the last 28 days, Bree Argetsinger (A.K.A. The Betty Rocker) has made 277 sales from her Facebook Ad campaigns. She’s getting 9 cent clicks to her website and adding over 2,000 Facebook Fans per week—all while making an enormous difference in the lives of her customers.

In Part 2 of The Betty Rocker Case Study, Bree reveals how she is using valuable content to drive sales using a process the Perpetual Traffic experts (Keith, Molly, and Ralph) call Blog Amplification.

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14. Episode 85: 6 Elements of a High Converting Ad Creative

How do you create compelling visuals for your ads?

Listen as Molly details the six foundational elements of ad creatives that convert—including even one of these elements in every creative you make will help your ad succeed. Then, Molly goes over the Ad Design Checklist (« that you can swipe for free in the resource section) DigitalMarketer uses to create the concepts for all their marketing visuals.

(RELATED: [DOWNLOAD] Use This 6-Point Facebook Ad Design Checklist Before Launching Your Next Campaign (…and draw inspiration from 20 critiqued ads!))

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15. Episode 82: The Death of Organic Social Media with Mike Stelzner

The Founder and CEO of Social Media Examiner, Mike Stelzner, explains to the experts why organic social media is dead and details the medium and a new philosophy you can leverage to develop a loyal community who can positively impact your bottom line.

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16. Episode 86: UPSYD: The 5-Step Framework to Generate More Customers

Learn the five-step framework that will give you the most upside potential with every new campaign you launch and help you generate more customers. Once you understand this concept, you can win in any market because the framework works on any platform and in any market.

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17. Episode 69: How to Structure a High-Converting Facebook Campaign

Have you been wondering about Facebook objectives, ad sets, and split testing?

Listen in as the experts detail the campaign structure, so you can utilize the platform to get the best results for your business.

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18. Episode 91: Everything You Need to Know About Facebook Website Conversion Campaigns

Listen as the experts clear up the confusion surrounding how to successfully create Facebook Website Conversion Campaigns. The crew will give you a high-level understanding of how to generate conversions on Facebook, detail how and why they do things, and share the results they’ve gotten, so you can better understand the Facebook algorithm and generate the results you want from your ads.

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19. Episode 07: Picking the Right Ad Platform: Where is Your Market Hiding?

Should you buy traffic from Google? Instagram? Bing? Facebook? It depends.

In this episode, the Perpetual Traffic experts (Keith, Molly, and Ralph) teach you to avoid the first (and biggest) mistake people make when buying traffic. You’ll learn to determine the right ad platform for your offer so you can put your marketing in front of your ideal customer.

The truth is that the quality of your offer, ad creative, and landing pages means nothing if you don’t find your market. Learn the Perpetual Traffic method for picking the right ad platform in today’s episode.
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20. Episode 09: Content Marketing + Paid Traffic: Part 1 – Calls to Action, “Splintering,” and 5 Killer Blog Post Types

The first eight episodes of Perpetual Traffic focused on teaching the power of running paid traffic to outstanding content that properly positions your products and services to ice cold prospects.

But how do you actually create this epic content?

In the first of a two-part series, the Perpetual Traffic crew are joined by the Director of Editorial at DigitalMarketer, Russ Henneberry, to reveal his 6-step process for creating content that sells.

(RELATED: Developing a Content Marketing Strategy)
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21. Episode 63: How Ezra Firestone Sold 84,583 Jars of Face Cream Using Video Ads

Ezra Firestone is back with the Perpetual Traffic experts, and he’s sharing the Facebook video funnel that sold over 84,000 units in three months (Find his funnel in the show notes resources!).

Ezra details numbers, video views, retargeting, and much more. Listen to discover how you can imitate his funnel that generated three million video views at 23¢ a view!
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22. Episode 61: How to Spend Your First $100 on Facebook Ads for Local, Online, and Physical Products

Just starting out with Facebook Ads Manager? Operating on a tight budget? You don’t want to miss this episode.

Molly, Ralph, and Keith each take you through their start-from-scratch approach using only $100 in Facebook ad spend in three different core industries: local or service-based businesses, physical product (ecommerce) businesses, or digital/informational product businesses.
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23. Episode 92: The 3-Step Strategy to Grow and Scale a Multi-Million Dollar Marketing Agency

Learn the three-step strategy that has led to Dominate Web Media’s 300% year-over-year growth while they manage two-to-three-million-dollars’ worth of monthly ad spend for their clients. Listen as the experts describe how this strategy is applicable across the board—whether you’re a business owner, work for a business, or manage a team—and how you can start implementing these tactics today.

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24. Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Fresh off of Traffic & Conversion Summit 2016, Molly is sharing her seven-step system for campaign and marketing strategy creation.

In this episode, Molly and Keith will walk through her T&C presentation and how she’s created and utilized this system within DigitalMarketer’s own strategy.

(RELATED: The Ad Grid: How to Build Traffic Campaigns that Convert Higher and Scale Faster)
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25. Episode 49: Boosted Posts: Microtargeting and Other Advanced Uses of Facebook’s “Easy Button”

Dennis Yu, Chief Technology Officer at BlitzMetrics, joins the Perpetual Traffic experts to discuss why keeping it simple on Facebook can go a long way for your business. We’re going to talk about boosting posts, and why they are your bread and butter. Boosted posts work for B2B, for small businesses, for entrepreneurs, for freelancers, for consultants, and marketers on a small budget.

For anyone that’s ever thought they don’t have the tools, or the audience, or the resources to advertise on Facebook, this is the episode that will help you get started.
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