Were you at the Converted 2016 conference?
Hosted by Leadpages, the conference was designed to deliver the #1 thing every business needs: more conversions—meaning, more leads, more sales, and more repeat customers.
Photo by @DaleBthinking
On day 2 of the conference, Ryan Deiss delivered “The Ultimate Email Game Plan: How to Automatically and ‘Invisibly’ Convert New Leads into Paying Customers” and, might we say, killed it.
All of it. Every single part of that presentation. So amazing. Exactly why I came to #Converted16@ryandeiss
— Shauna Mackenzie (@MsShaunaMack) October 19, 2016
If you’re disappointed that you weren’t able to attend this year’s event, don’t worry! I’m here to share some of the biggest takeaways from those in attendance—plus a bonus takeaway from Ryan himself.
So… what’d you miss?
Strongest point made by @ryandeiss: don’t be afraid of sending too much email. No point in having a list of it’s not used. #Converted16
— Madison Marketing (@MadisonMktg) October 19, 2016
If you aren’t broadcasting your email list at least once a week, you obviously hate money @ryandeiss #Converted16
— Laura B. Poindexter (@laurabcreative) October 19, 2016
“Dating doesn’t stop when you’re married, marketing doesn’t stop when you make a sale.” @ryandeiss = dating AND marketing tips #converted16
— Darcy Coulter (@DarcyACoulter) October 19, 2016
The question you need to answer is how will you monetize a lead once you have it @ryandeiss #Converted16
— Laura B. Poindexter (@laurabcreative) October 19, 2016
Allow their actions to dictate interest => interest based follow up via @ryandeiss #Converted16
— Scott Scanlon (@ScottScanlon) October 19, 2016
allow actions to dictate interest – use lead magnets instead of surveys @ryandeiss #Converted16
— Sydney Baker (@bakersydneyrose) October 19, 2016
@ryandeiss Regardless if you are b2b or b2c? We are all H2H (human2human) #Converted16 pic.twitter.com/oVnX2rL7D2
— Teresa Heath-Wareing (@theathwareing) October 19, 2016
Scarcity is one of the most powerful things you can have. @ryandeiss #converted16
— Leadpages® (@Leadpages) October 19, 2016
“I’m done reminding you” is an ethical way of implying scarcity. @ryandeiss #Converted16
— Sydney Baker (@bakersydneyrose) October 19, 2016
“The end result is NOT a phone number, it’s a Date!” @ryandeiss #Converted16
— Alex Daniel Cabrera (@AlexDCabrera) October 19, 2016
The end result is not a LIST, the end result is MONEY, SALES, REVENUE. You need a strategy to grow that list. @ryandeiss#Converted16
— Leadpages® (@Leadpages) October 19, 2016
There is no “money in the list” if you have the tools but no strategy. @ryandeiss#Converted16
— Sydney Baker (@bakersydneyrose) October 19, 2016
Clearly the attendees walked away with a ton of great insight, but what was the biggest takeaway Ryan wanted to impart on them?
Stop asking, “How can I build a bigger list?” …and start asking, “What will I do with a lead once I have it?” Until you have an answer to that second question, there’s no point answering the first one. You’re like the dog that actually catches the car, and now has no idea what to do with it.
If you joined Ryan at #Converted16, we want to hear from you—tweet @DigitalMktr with your biggest takeaway!
