Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore

If you have an innovative product but you’re not sure how to bring it to a larger market, this is definitely the book for you.

In Crossing the Chasm you’ll learn how to find success in high-tech industries by leveraging the technology adoption lifecycle (innovators, early adopters, early majority, late majority, and laggards). Geoffrey Moore reveals that there’s a huge chasm between early adopters and the early majority, which can prove to be a special challenge for cutting-edge products.

Using the insights in this book, you’ll learn how to narrow that chasm so you can speed up your growth & sales. Make sure to get the 3rd edition, which has been updated with new examples and more information on digital marketing.