How to Make Maximum Money in Minimum Time by Gary C. Halbert

Another great book by Gary Halbert. And just like The Boron Letters, this book is as enjoyable as it is insightful.

What I love about Gary’s marketing books is that you can learn as much from the way he writes as you can from what he writes. To see what I mean, just read through a few of the chapter titles in this book:

The Amazing Direct Mail Secret of A Desperate Nerd From Ohio!
How To Get The Exact Name And Address Of Every Man, Woman And Child Who Is Ever Likely To Become One Of Your Customers
How To Use RCS To Find Your Dream Lover!
Even when he’s teaching a fairly straightforward concept, Gary always finds a way to make it sound exciting and fun. I mean, who doesn’t want to learn the amazing direct mail secret of a desperate nerd from Ohio?

Obviously some of the content in this book is a little dated. There are a lot of tips on finding customers through older acquisition channels like newspaper and the Yellow Pages. But while the details of Gary’s tips might be showing their age, the strategy and thought process behind his advice is still as brilliant as ever.