Inbound Marketing: Attract, Engage, and Delight Customers Online by Brian Halligan & Dharmesh Shah

If you aren’t familiar with the inbound method of marketing, this book will give you a great understanding of what inbound is and how to leverage it to attract, engage, and delight your customers online.

Inbound marketing is designed for the modern consumer—the person who doesn’t respond to cold calling or direct mail, but instead takes a more active role in searching for the products and services they want. In a nutshell, it gives your customers the type of digital experience they want—which means they’re more likely to enjoy their experience with your company and come back again.

You’ll learn things like…

-How to turn strangers into website visitors, and visitors into customers
-Advice on creating remarkable content by building tools
-Tactics to increase your visibility so more people find you online

And much more.