Ogilvy on Advertising by David Ogilvy

Time Magazine once called David Ogilvy, “The most sought-after wizard in the business.” Unfortunately he’s no longer around today, but luckily for us he left behind this book.

Ogilvy on Advertising is kind of like the wizard’s marketing bible. And it’s another must-read.

The good news is that once you open the covers, you’ll want to read it. This is a easy-to-read and interesting book that’s packed with over 220 images and visual examples of how to write a high-performing, direct-response-style ad.

It covers a range of important topics that are still relevant today. Like the importance of using facts to back up your claims and doing competitive research. Or how to convey a brand image that sells and position your product for success in the marketplace.

David Ogilvy was one of the most successful and celebrated marketers of all time, and in this book he shares the most important secrets of his trade.