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Marketing is a job for thinkers. To make it in this industry you have to be able to analyze problems, ask the right questions, brainstorm effectively, learn from mistakes, and change yourself when you recognize an opportunity for self-improvement.
That sounds like a big ask, but with the help of this book you’ll have the strategies you need to be a more effective thinking and ultimately, a more effective marketer.
Learn how to create new ideas from old ones, how to turn answers into even more valuable questions, how to “fail by intent” to learn faster, how to clear the clutter and seek the essential, and much more. Highly recommended for thinkers of all kinds.