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If you’ve never read anything by Gary Halbert before, you’re in for a treat.
Gary was an amazingly shrewd and persuasive marketer, an interesting one-of-a-kind guy, and oh yeah—possibly the greatest copywriter of all time.
But this book is much more than just a “how to write amazing copy” book (although you’ll learn that). It’s more than a masterclass in marketing & selling (it’s that, too). It’s even more than a collection of profitable secrets that used to be available only as part of a paid monthly newsletter (with insights like, “Price is relative,” “Delay is the death of a sale,” and “Sell stuff people want to buy”).
It’s a work of love written from a father to his son.
And that’s what really stands out about this book: Gary’s sincerity in dispensing the best advice he has to offer—not just on copywriting and persuasion, but on how to live a long, full, happy life.
