The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow’s Profits by Adrian J. Slywotzky, David J. Morrison, & Bob Andelman

This book is written to answer one important question: “How do I make a profit?”

It might seem like a simple question but it’s actually a fascinating and complicated topic that touches nearly every single aspect of your business.

And it’s a really essential topic to explore. After all, it doesn’t matter what your revenue is if you can’t turn a profit. All your hard work can essentially go to waste if you can’t build a business that turns a tidy profit.

In Profit Zone, you’ll learn where profit comes from and what levers you can pull in your business to increase it. Discover the importance of customer-centric business design, learn how to protect your profitability with a strategic business control point, get access to 22 proven profit models, and much more.

You’ll also get 6 in-depth case studies showing you how many other successful companies grew their profits (case studies include the likes of Bill Gates, Charles Schwab, and Michael Eisner).