Words that Work: It’s Not What You Say, It’s What People Hear

The way you use your words is everything. That universal truth applies in marketing, politics, teaching, and everything in between. This book offers a behind-the-scenes look at what goes into word choice and why crafting sentences is way more complicated than putting words in front of each other.

It gives you an in-depth view at what goes into persuasion, and why the way you frame a message is just as important as the message itself. Turns out, it is possible to say too much. So read this to learn how to use your words wisely.