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Here are eight reasons why you should hire me and The Savvy CMO:
The Savvy CMO, founded by Michelle Silva, specializes in providing ethical and values-based marketing strategies for women-led organizations. Michelle embraces a balanced approach, integrating both right-brain creativity and left-brain analytics to create harmonious marketing solutions. By leading with her heart and leveraging emotional intelligence alongside data-driven insights, she helps clients cut through the noise, overcome challenges like burnout and stagnant growth, and achieve sustainable success.
My most popular service is a 15-Point Lead Magnet Audit, designed to optimize the effectiveness of the client’s lead magnets. This comprehensive evaluation ensures alignment with best practices and maximizes conversion rates. The audit begins with an analysis of how well the client’s lead magnet addresses specific challenges for their target audience, offering clear and actionable solutions. It assesses the focus and promise, ensuring the lead magnet delivers immediate value and a quick win. The content’s clarity and engagement are evaluated to confirm it is easy to understand. High-quality content is crucial, and the audit examines whether the material reflects the client’s expertise and provides valuable insights. Visual appeal is assessed to ensure alignment with the client’s brand. Practicality and actionability are key; the audit checks if the lead magnet includes straightforward steps or tips for users. The perceived value is considered, evaluating whether the lead magnet could be seen as a paid product. The audit reviews its strategic placement and accessibility on the client’s website. Follow-up integration is another critical aspect, assessing how well the lead magnet leads to further engagement, like email sequences. Additionally, the audit involves testing and analytics to track performance, identifying areas for optimization. Compliance with legal standards and accessibility is also reviewed, ensuring the lead magnet meets regulations like GDPR. Finally, the audit confirms alignment with the client’s overall marketing funnel and consistency with their brand’s voice and visual identity. The service concludes with a comprehensive report detailing findings and actionable recommendations, providing the client with options for implementation. This service effectively refines lead magnets to enhance engagement, conversion, and overall effectiveness in attracting qualified leads.
My second most popular service is the Double Your Sales (DYS) Discovery Call, designed to provide businesses with a strategic deep dive into their current operations and identify key opportunities for growth. This service begins with an in-depth exploration of the client’s business landscape, including their products, services, and the unique value they offer to customers. During the session, we clarify their product or service offerings and define both current and ideal customer avatars, ensuring we understand exactly who they serve and who they aim to attract. The DYS Discovery Call also assesses the client’s business health by reviewing recent revenue trends and discussing the effectiveness of current strategies. We explore what’s working well and where there are challenges, identifying quick wins and longer-term opportunities. This includes understanding the client’s core strengths and uncovering any “sacred cows” that may need reevaluation. One of the key outcomes of this session is a clear articulation of the client’s primary business goals. By aligning our analysis with these objectives, we ensure that the strategies we develop are targeted and impactful. We also discuss the client’s growth capacity, considering how much additional business they can handle without significant new investments, to align the strategies with realistic growth potential. The session concludes with a detailed action plan tailored to double the client’s sales, providing clear, actionable steps to achieve their desired results. This plan includes optimizing sales funnels, enhancing customer experiences, and leveraging digital marketing strategies. To fully capitalize on the insights from the DYS Discovery Call, I recommend clients proceed with the 90-Day Growth Accelerator program. This program takes the tailored action plan and puts it into motion, providing hands-on support and guidance to ensure successful implementation and sustained growth. This progression not only solidifies the strategies discussed but also maximizes the client’s potential for achieving significant sales increases.
The 90-Day Growth Accelerator is my third popular service, based on DigitalMarketer’s proven methodology, designed to provide a comprehensive and transformative marketing experience. In the first 30 days, I focus on creating detailed client avatars, mapping out the customer value journey, developing a 90-day gameplay plan, and building out the growth scorecard. This initial phase includes identifying key bottlenecks and opportunities, setting the foundation for sustainable growth and long-term success. Over the course of the program, I implement a structured approach, using the DigitalMarketer Growth Scorecard to track key performance indicators (KPIs) and ensure clear goals are established. I start by closely assessing the client’s current marketing efforts, including audience analysis, competitive research, and a review of existing marketing channels. This thorough, data-driven analysis allows me to craft a tailored strategic plan that meets their unique needs. The program integrates right-brain creativity with left-brain analytics, offering a holistic marketing approach. I utilize tools like the Content Funnel Map and the Core Message Map, applying my branded approach of “The Relationship Revolution: Shifting Marketing Through Emotional Intelligence.” Throughout the process, I provide regular updates and insights, ensuring the client is well-informed and involved. The goal is to deliver quick wins while laying a strong foundation for continued success. The 90-Day Growth Accelerator is ideal for businesses looking to break free from stagnation and significantly enhance their market presence. By the end of the program, clients receive a clear, actionable roadmap for ongoing growth, a deeper understanding of their market, and stronger connections with their audience. My commitment to ethical and values-based marketing ensures that every strategy aligns with the client’s brand integrity and mission, offering a balanced and effective approach to achieving their business objectives.
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