In this section, we will identify the 3 things business NEED if they want predictable growth, it’s called the Growth Triad. As your audience expands…acquisition costs go up, conversion rates go down, and everything SEEMS to stop working…leading you to start chasing “shiny objects”. The Growth Flywheel is unique because it scales as your business scales…from launch to hyper growth and beyond!
The fact is, you cannot optimize until you document. In this section, we will document HOW customers happen and craft a one-page “marketing machine” in the process. Together, we’ll walk through the 8 stages from when a stranger, becomes a friend, and ultimately a raving and referring customer.