Influence & Persuasion with Michael Bernoff

Session 1

1. What is Influence?

2. What is Persuasion?

Session 2

1. 3 Techniques to Influence

2. Communication

3. Be a Master Communicator

Session 3

1. State of Mind Part 1

2. State of Mind Part 2

Session 4

1. The 1 Percent Advantage

2. Q & A

3. Emotional State Line

Session 5

1. Miracle Question

Session 6

1. Learning Styles

2. Why-What-How Formula

3. Tone

Session 7

1. Influence You

2. Open Discussion

3. People & Comfort

Session 8

1. Value Solicitation

2. 4-Step Process of Persuasion

3. 4-Step Exercise

Session 9

1. Q & A

2. The Objections

3. Objection Discussion

Session 10

1. Creating Expert Content

Session 11

1. Expert Order

2. Expert Order Exercise

3. Good Relationship Talk

4. The Consultant Close