The #1 Role Most Businesses Actually Need And How You Can Acquire The Skills To Fill It
From The Desk of Ryan Deiss
August 3rd, 2022
Fellow ambitious marketer,
DigitalMarketer has never had a CMO…did you know that?
One of digital marketing’s largest training and certification companies in the world… a company that services marketers… has never had a Chief Marketing Officer.
Why?
It’s simple.
We haven’t needed one.
A typical CMO primarily focuses on branding, budgeting, and communications. This is necessary work if you’re a Fortune 500 company, but for a small to medium sized company, it’s overkill.
In fact, I’ll go so far as to say if you are a business owner reading this letter… DO NOT HIRE A CMO.
There is a far more important role that businesses are missing.
They don’t need someone who simply “plans” marketing and “counts” marketing…they need someone who DOES marketing.
Specifically, companies need a marketer who can…
But the role I just described is not a “Chief Marketing Officer.“
The role I just described… the one most businesses actually need… is the Head of Marketing.
A Head of Marketing could be a VP of Marketing, a Director of Marketing, or even a Marketing Manager in some companies.
But unlike a CMO (who focuses more on brand, communications, and budget allocations) Heads of Marketing focus on execution and results.
In other words, Heads of Marketing actually DO marketing, which is Why They are in such high demand.
If you want proof, check this out…
I did a quick search on Linkedin and there are over 3,000 open opportunities for “Head of Marketing” in the U.S. alone, with less than a few hundred qualified applicants to fill those roles.
In the United states, the average salary for a head of marketing can range from $114,613 to $162,899 per year. That’s before factoring in performance bonuses.
That’s why, if you’re a marketing professional, learning how to become a true Head of Marketing is the most valuable skill you can acquire in today’s market.
And if you’re a Founder or CEO, the most valuable role you can add to your team is a Head of Marketing. After all, what small business can afford to pay a CMO a $200,000 base salary plus bonuses AND a team to execute?
To put it simply, the Head of Marketing role is the most valuable, but least understood role in all of marketing. Maybe all of business.
So, knowing this, we decided to do something special…something we’d NEVER done before, and launched the Head of Marketing Bootcamp.
Opened to a small group of business owners and up-and-coming marketing masters who invested $2,495 to attend…
It was 8 weeks of live group sessions, workshops, and coaching…
Showing behind-the-scenes how our most successful Heads of Marketing master all 4 skillsets you need to create a lasting, successful career as a marketing leader.
Teaching everyone in attendance:
- How to create a killer growth plan and master the 4 key growth levers to drive revenue for any company in any industry
- How to get inside your customer's head and come up with strategies that'll make them say, "Whoa, these guys get me!"
- How to refine your products or services to perfection and segment your audience like a pro for marketing that hits the bullseye every time
- How to create your own 'Growth Engine" so you'll know exactly where to focus your efforts for maximum impact
- How to transform key metrics (KPIs) into scorecards and dashboards so you can make data-driven decisions that'll boost your marketing ROI
- How to generate fresh and impactful ideas so you're never left second guessing
- How to master the art of diagnosing and solving issues while automating and scale your winning strategies
Finishing with the submission of a capstone project to receive an official Head of Marketing Bootcamp certification, proving to companies you have the skills.
And now, you can participate in this bootcamp on-demand, anytime day or night.
Not for the original price of $2,495…
Or even $1,295.
Available ONLY on this page…
You can get access to all 8 modules, including our Digital Marketing Mastery Certification and two powerful BONUS trainings…
A $5,480 value…
For one single payment of $495.
Who Is This For?
New Marketing Professionals
Looking to get an edge in an increasingly crowded marketplace.
Seasoned Marketing Professionals
Looking to get up-to-speed on the newest trends in the field or level up in your career.
Startup Founders
Looking for strategies to acquire customers and clients without being forced to raise money from outside investors.
Freelancers / Agencies
Looking to expand your service offerings and deliver real results for your clients.
WARNING: If you are a crazy-busy business owner who barely has time to check the mail and sign the checks, this program isn’t for you. (But you should have someone on your team go through it, because you, more than anyone else, need this information…)
What Are Alum Saying About The Head Of Marketing Bootcamp?
"Whether you’re a team of one, or a team of many, this Head of Marketing Bootcamp is critical if you want to move forward in marketing leadership."
- Caleb Peavy, Founder and CEO of Unmutable
"Being able to ask your questions to someone like Ryan Deiss, Richard Lindner, or Matt Swan is an incredible resource and the training is phenomenal. I will re-take it and go through it again to make sure I pick up on everything."
- Hamoon Green, CEO of Quickboost Marketing
What's Everything Included?
- Ongoing access to the 8-module Head of Marketing Bootcamp curriculum
- Special guest “Head of Marketing” instructors all from different industries and businesses sharing their stories and best tips
- Certificate of Completion with your personal details and your employer will be able to verify its authenticity.
- Access to the member-only online community to share progress, get support, and network with fellow members
- The Head of Marketing matrix suite of templates and tools including fill-in-the-blank worksheets and swipe files
Plus $2,985 In Bonuses!
- Our Digital Marketing Mastery certification so that you can proudly display that you are a Certified Digital Marketing Strategist ($995 Value)
- "Building Your Growth Team" bonus training with DigitalMarketer's President, Richard Lindner ($995 Value)
- "AI-Powered Masterclass" teaching you how to best leverage AI in your marketing ($995 Value)
91% OFF expires in…
Meet Your Instructors
Ryan Deiss
Co-Founder & CEO, DigitalMarketer
A marketer turned entrepreneur turned investor (but still mostly a marketer), Ryan is the creator of the “Customer Value Optimization” methodology and has introduced and popularized many of the digital selling strategies that modern companies now take for granted. He quite literally wrote the book on marketing while also founding multiple companies employing hundreds around the globe. According to Shark Tank star, Daymond John, “His companies practically own the internet.”
Richard Lindner
President, DigitalMarketer
A sought-after executive leadership expert, working with some of the world’s most exciting brands, Richard has helped start 13 companies from scratch, fund (or acquire) a dozen more, and has directly advised hundreds of CEOs and entrepreneurs on how to grow and scale their companies…oh yeah, and he’s managed well over a BILLION email sends (in multiple markets), created & implemented strategies to overcome major changes in Yahoo, Hotmail & Gmail algorithms, tripled email open rates, doubled email clickthrough rates and generated over $40MM in revenue from email marketing alone!
Matt Swan
Head of Marketing, DigitalMarketer
Matt’s bio reads a bit like an infomercial…which is exactly what he wanted. After watching his first infomercial at the age of 12, he was hooked. He spent the next 9 years obsessively absorbing everything he could about DRTV marketing and copywriting before finally diving in head-first at one of the largest DRTV agencies in America. It didn’t take long for him to discover his love for small businesses and change his path. A natural storyteller with a flair for comedic (albeit sarcastic) writing, Matt quickly found himself leading a team responsible for creating offers that would sell over $20MM worth of product annually to B2B and B2C brands alike. A longtime believer in small businesses as an engine for economic growth, Matt has also worked extensively with entrepreneurs to help them grow their businesses.
Our Risk Free Guarantee
Listen, we get it…
We know what it’s like to feel uncertain about a big investment in yourself.
That voice inside your head that says “But is this going to work for me?”
Well, one thing you’re going to love about this, besides the incredible value and everything you’re going to learn, is our guarantee. We are so confident that you’re going to get 3X the value from your investment that we’ll let you have access to it for a full 30 days with a 100% money back guarantee.
Go through the modules… Download all the documents… Test out all the strategies… Stress test the templates… Give this whole program a full test drive…
And, within 30 days, if you can’t genuinely state that I did not deliver at least 300% more value than you bought this program for…you will be entitled to a full refund.
…and you can keep everything anyways.
Everything you’ve downloaded, everything you’ve deployed… you get to keep that for the rest of your life. No harm, no foul.
If you’re not satisfied for any reason just let us know by emailing support@digitalmarketer.com and you’ll get you an immediate refund.
We’re that confident in this course and what it will do for you. That means you have NOTHING TO LOSE.