From The Desk of Ryan Deiss
Hey there,
If you’re like most small business owners I talk to, you’ve probably imagined a time when leads flow into your business like clockwork, without needing to be constantly ‘on’ to make it happen.
You want to focus on serving your clients, scaling your business, and even taking a break—knowing your lead flow is steady and predictable.
But that hasn’t been in the cards.
You’ve tried everything under the sun.
Maybe you spent money on ads that didn’t convert, or invested in funnels that fell short.
Here’s the thing: It’s not your fault.
Most of the advice out there is either outdated or designed for big companies with massive ad budgets—strategies that don’t fit the unique needs of small business owners.
You were likely set up to fail because the tools and tactics were not designed for you, and that’s exactly why I created the system I’m going to share with you today.
And, if you’ve ever thought that most of the lead generation advice out there is designed to get you to spend more money—whether on ads, complex software, or endless testing…
You’re right!
The industry profits from making lead generation appear overly complicated, driving you to invest more than you should.
But the truth is, effective lead generation doesn’t need to be expensive or complex.
And that’s exactly why I’m here—to show you a streamlined, cost-effective way to build a high-converting lead funnel that finally works.
Because in the past 36 months, we:
Invested $8,226,870.55 in paid traffic (at a positive ROI)…
Added 378,650 new leads to our database…
Converted 71,227 new buyers, and, most importantly…
Generated $54,360,000 in revenue from just 3 of our portfolio companies.
For what it’s worth, our entire portfolio did over $200M in sales in the last 12 months alone, but counting all the media spend, leads, and new customers in 17 different business units would take too much time.
Plus, I think you get the idea. Call it bragging…the point is…
But it wasn’t always this way.
Like most business owners, we ran into a big snag.
You see, not that long ago, this was Facebook’s ad targeting options:
It was… beautiful. *sheds tear
Back in the day, you could target your Facebook ads to virtually any granular subset of people you could dream up, based on demographic info, interests, and behaviors.
We would create a lead magnet about something we thought was interesting, build a quick page, and go out and literally handpick our ideal prospects.
Then it all came crashing down…
March 17th, 2018: Whistleblower Reveals: 50 million Facebook profiles harvested for Cambridge Analytica in major data breach
August 18th, 2018: Facebook announced that it has removed over 5,000 ad targeting options from its advertising platform in order to uphold its goal of “protecting people from discriminatory advertising on our platforms”.
Then, in Spring 2021, another death blow…
Apple’s crackdown on in-app tracking…
Upending the digital advertising industry and crippling advertisers’ ability to know whether their mobile ads were working.
Targeting options stripped. Tracking blocked. Costs soared.
Marketing got HARD.
What once worked no longer did, and I had to find a new way to reach our ideal customers.
As I walked into the office one morning, I was met with a familiar sight that hadn’t stood out in awhile. Works of copywriting and marketing greats that we’ve scattered throughout the office. And it got me thinking…
Marketers have known about the “Big Idea” for centuries, but no one has defined what it is.
Then Eugene Schwartz came along and said this in Breakthrough Advertising:
“This is the copywriters task: not to create mass desire – but to channel and direct it.”
This is when it all clicked.
True power lies in uncovering your prospect’s unspoken struggles.
Making prospects feel instantly understood and naturally drawn to your offer.
Advanced targeting options made us lazy.
So, I set out on a path to engineer the formula to high-converting funnels that attract the right leads.
No more dependency on ad platforms—only connection-driven messaging.
Spent months testing and tweaking. A lot of trial and error. Refining what works. Creating a repeatable system.
But after 36 months…
Across 3 different industries…
At a positive ROI…
We finally cracked it.
The results were undeniable.
And now we’re ready to share it with YOU.
A structured, 5 module accelerator program guiding you through each phase of the Leads on Demand Formula™. From funnel setup to advanced testing and optimization, this series gives you the framework and skills needed to consistently attract qualified leads.
Everything you need to create and launch a fully optimized lead funnel. Designed to save you hours in setup and ensure every funnel component is conversion-ready.
Access ready-to-use copy templates and messaging examples that tap into your ideal customers’ thoughts and pain points, making your ads and funnels irresistibly engaging.
A complete, step-by-step toolkit with everything needed to set up, test, and optimize your ad campaigns. Includes guides for ad account setup, ready-made templates, a results tracker, and customizable Canva ad designs—ensuring your campaigns are precisely targeted and data-driven.
Instantly generate problem statements, lead magnet titles, headlines, and ad copy tailored to your target audience with this custom-built AI assistant, designed exclusively for Leads on Demand users.
Looking to scale without blowing their budget on ineffective ads.
Needing consistent, qualified leads who are primed to buy their services.
Who want to build a reliable lead generation system they can count on month after month.
Struggling with rising ad costs and limited targeting options.
If you go through the program, implement the steps, and don’t see significant improvement in your lead quality and flow within 30 days, simply reach out, show us you did the work, and we’ll happily refund every penny.
No risk.
No hard feelings.
Just results, or your money back.