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Social Strategy Bootcamp | Kicks off April 13th, 2023
Become a Social Media Strategy Expert
Leverage expert training, proprietary tools, and community-based coaching to Build & Deploy Your 7-Figure Social Strategy…in just 8 weeks!
Be The First To Know As Soon As Enrollment Re-opens. Join The Waitlist Today!
NOTICE: Enrollment opens at 9 am EST on Friday, August 5th.... will you be one of them?
NOTICE: ONLY A Few Seats Remaining!
Creating and posting strategic social media content has never been faster, more affordable, or more vital for your business.
$1.3 Trillion
The expected social commerce market size for 2023
2.5 Hours
The average amount of time users spend on social media each day
87%
The percentage of marketers who said social media has increased their brand exposure
From the desk of Mark de Grasse
April 4th, 2023
Fellow marketer,
Social media use, brand engagement, and online commerce are growing faster than ever.
And while every good marketer agrees that having a cohesive social media strategy is critically important, most barely make an effort (or worse, have given up completely).
Why?
We actually ran a survey and did some deep-dive research, and here’s what we found:
“I don’t have time to keep up with consistent posting”
If at least once in your marketing career you haven’t gotten amped up about “finally doing social” and gone all out for 7 days straight creating and posting great content…only to burn out and not post again for a month—then you’re not a marketer 😉
The problem most marketers have when it comes to staying consistent with posting is overcomplicating it.
I’m here to tell you that posting consistently is possible—you just need the right process and tools!
You’re especially going to love our new “Social Nucleus” framework and toolset to help you create and distribute 30+ pieces of content from just one video.
“I don’t understand how social media helps us make money”
Social media is projected to account for over $1Trillion (yes, with a “T”) in 2023. People are buying from social media posts…and with the right cohesive strategy, I promise they’ll buy from you too!
We’ll even show you how to track it, and prove ROI.
“Nobody sees our posts…it just doesn’t work for us.”
You’re not alone in assuming that since you haven’t grown a huge following or had a lot of engagement in the past, that for some reason social media just isn’t a good channel for your business.
You’re also not alone in the fact that your assumption is wrong 🙂
Between Instagram, Facebook, YouTube, TikTok, LinkedIn, Pinterest, and Twitter…each has its own unique algorithm and unspoken rules about how to be seen in users’ feeds.
We brought in experts for EVERY ONE of these platforms to show you exactly how to get your posts seen, engaged with, and shared!
And remember, you don’t have to start with all platforms at once. It’s ok (and encouraged) to simply start with one or two social media platforms before expanding your efforts.
“I don’t know what to post…”
We’ve all been there before: staring at a blank screen titled “Social Media Post Brainstorm”. During the Social Strategy Bootcamp, you’re going to be creating and refining your Customer Avatar, Customer Value Journey, and overall brand points that are important to your business.
By the time you’re done, you’ll have more ideas than you know what to do with, and you’ll never run out again!
Effective Social Media Marketing Requires 4 Core Skills
During the Social Strategy Bootcamp, you’ll get a behind-the-scenes look at how the most successful marketers and companies have mastered all 4 skill sets with the help of specialized tools and templates.
At the end, you’ll leave with a fully complete and ready to post 90-day social media plan that will get results, guaranteed.
So, if you’re ready to get off the sidelines and step into the game (for good this time)…enroll here.
See you inside,
Mark
Introducing...
The Social Strategy Bootcamp
A hands-on, live mentorship program with DigitalMarketer’s President, Mark de Grasse and a hand-selected group of channel-specific social media experts for people who want to become or want one of their team members to become a Social Media Strategist. Here's what you'll receive starting April 13th when the program begins:
- Expert coaching over the program to help you stay motivated and consistent
- Ongoing access to live sessions for Q&A, assignment reviews, and more
- Certificate of Completion with your personal details and your employer will be able to verify its authenticity.
- Channel-specific expert guests to show you exactly what’s working on all major platforms
- Access to the member-only online community to share progress, get support, and network with fellow members
- The Social Matrix suite of templates and tools including fill-in-the-blank worksheets and swipe files
- Our Social Media Mastery certification so that you can proudly display that you are a Certified Social Media Marketing Strategist
- A private Slack channel so you can get support from your peers and reach out to the DigitalMarketer team anytime you have a question.
- A 50 person limited class size so you get the attention and personalized support you need to succeed in this training
How It Works
DigitalMarketer’s Social Strategy Bootcamp is as challenging as it is rewarding. Each unit is taught by an industry expert and facilitated (virtually) each week by a live instructor in a true, small group, classroom-style format.
You and your fellow students will complete course trainings and “mini-projects” as well as participate in group discussions relating the course material to real-life business scenarios.
Those who successfully complete the Bootcamp will emerge with a ready-to-deploy 90-day social media plan.
Here’s how the course itself will be delivered:
On Tuesdays and Thursdays, you’ll attend a live training session with the instructor at 2:30 pm Central. Trainings will be recorded and available within 24 hours for all students that are unable to make the live call. During these sessions, we’ll also kick off a discussion thread where you’ll be asked to apply course information to a real-world business scenario.
Your instructor will also provide you with weekly coursework which can be reviewed during office hours on Tuesdays.
Throughout the course, we may also be welcoming special guest instructors that will host bonus sessions for all members. The dates and times of these sessions are subject to change based on the availability of the guests and a fully published schedule will be provided to you during kickoff week.
Course Breakdown
In the Social Strategy Bootcamp, You’ll Build and Deploy A Cohesive 90-Day Social Media Strategy With Expert Feedback In Just 8 Weeks (and learn how to create amazing content that makes humans and algorithms both happy on every major platform)
Each session will mix strategy with execution and you’ll get instructor feedback to give you a clear path to success. Here’s how each week will break down…
Session 1
April 13th
Introduction/Launch
Get ready! This week we will meet your instructor and get to know the other students in the class. We will cover what you can expect from the training and how to get the most out of your time including grading, participation, and how to achieve your coveted Head of Marketing Bootcamp certificate.
Session 2
April 18th
Social Media Strategy
The number one skill a Head of Marketing must possess is the ability to create alignment. Alignment with stakeholders, alignment with other departments, alignment with the C-suite, and most importantly alignment with business objectives. But how? That’s exactly what we’ll cover in week one and give you a template to document and visualize your growth engine which is the one source of truth for alignment.
Session 3
April 20th
Social Media Campaign Creation
Once we’ve aligned on the business objective, how do we get there? This week we’ll show you the exact process to map out the shortest path between the assets, campaigns, and channels you have to achieving the business objective. We’ll build your growth plan, reveal the 4 key growth levers you must know how to pull, and give you a clear process on how to prioritize projects that will hit your goals…without getting distracted by shiny objects.
Session 4
April 25th
Now it’s time to actually set the strategy. Heads of Marketing need the unique ability to clarify the business objectives, map the shortest path to that goal, know the 4 growth levels (and when to pull them), and publish a holistic plan for cross-departmental success.
Session 5
April 27th
Plans are great, but what if they don’t work? Even worse, what if they never COULD work? You have to run the numbers. You’ll learn a step-by-step blueprint for ensuring the hypothesis is in line with previous results, expectations, or assumptions and that it achieves the stated business goal.
Session 6
May 2nd
This is where the rubber meets the road. To be an effective Head of Marketing you have to know how to execute. During this week, you’ll identify the key players in your project and learn how to effectively communicate the project scope and business objective to reach the goal. Plus, we’ll give you a checklist to help you effectively manage creative and technical buildouts so projects launch on time and on budget.
Session 7
May 4th
We hear it time and time again…”How do I track and improve the ROI of our marketing efforts?” That’s exactly what we are going to solve this week. It all starts with a repeatable process to identify key metrics (KPIs), both leading and lagging, that are essential in the success of the campaign. From there, you will learn how to turn those metrics into scorecards and dashboard to display campaign effectiveness and get real-time insights into results.
Session 8
May 9th
TikTok
It’s the Head of Marketing’s job to be the first to identify (and triage) failing key metrics and faulty assumptions. Once you know how to diagnose and solve problems, the next level of optimization is how to automate and scale “the winners.” This week you’ll learn how to effectively manage and re-allocate time and money budgets away from areas of low performance towards ares of high performance.
Session 9
May 11th
That’s it! You’re ready to walk into any marketing role, in any industry, and immediately drive results. This week we’ll put the finishing touches on your capstone project so it’s ready to submit for review and receive your certificate of completion. Then it’s time to celebrate the hard work you’ve put in!
Session 10
May 16th
YouTube
That’s it! You’re ready to walk into any marketing role, in any industry, and immediately drive results. This week we’ll put the finishing touches on your capstone project so it’s ready to submit for review and receive your certificate of completion. Then it’s time to celebrate the hard work you’ve put in!
Session 11
May 18th
Measure & Optimize
That’s it! You’re ready to walk into any marketing role, in any industry, and immediately drive results. This week we’ll put the finishing touches on your capstone project so it’s ready to submit for review and receive your certificate of completion. Then it’s time to celebrate the hard work you’ve put in!
Session 12
May 23rd
Capstone Assignment
That’s it! You’re ready to walk into any marketing role, in any industry, and immediately drive results. This week we’ll put the finishing touches on your capstone project so it’s ready to submit for review and receive your certificate of completion. Then it’s time to celebrate the hard work you’ve put in!
Session 13
May 25th
Capstone Review & Conclusion
That’s it! You’re ready to walk into any marketing role, in any industry, and immediately drive results. This week we’ll put the finishing touches on your capstone project so it’s ready to submit for review and receive your certificate of completion. Then it’s time to celebrate the hard work you’ve put in!
Who Should Enroll
Social Media Managers
Looking for strategies to enhance their content and scheduling, and to calculate ROI on their efforts.
Marketing Professionals
That want to expand their skill set and knowledge in social media.
Content Creators
Looking to effectively utilize social media to drive sales.
Freelancers
Who want to offer more comprehensive and effective services to their clients.
Entrepreneurs
Ready to systemize their social strategy so they can hire someone and hand it off.
Social Media Managers
Looking for strategies to enhance their content and scheduling, and to calculate ROI on their efforts.
Marketing Professionals
That want to expand their skill set and knowledge in social media.
Content Creators
Looking to effectively utilize social media to drive sales.
Freelancers
Who want to offer more comprehensive and effective services to their clients.
Entrepreneurs
Ready to systemize their social strategy so they can hire someone and hand it off.
This is a Brand New Bootcamp, But Here’s What Students From Our Other Bootcamps Had to Say:
"Whether you’re a team of one, or a team of many, this Head of Marketing Bootcamp is critical if you want to move forward in marketing leadership."
- Caleb Peavy, Founder and CEO of Unmutable
"Being able to ask your questions to someone like Ryan Deiss, Richard Lindner, or Matt Swan is an incredible resource and the training is phenomenal. I will re-take it and go through it again to make sure I pick up on everything."
- Hamoon Green, CEO of Quickboost Marketing
Meet Your Instructors
Mark de Grasse
President and General Manager of DigitalMarketer
Mark de Grasse is the President of DigitalMarketer, an eLearning company focused on skill development for professional marketers, marketing agencies, and small business owners. Mark is a content strategist focused on integrated, genuine approaches to marketing and management. Mark has been working in content development since the mid-2000’s, creating tens of thousands of articles, graphics, videos, and podcasts over the years.
Lauren Petrullo
CEO and Founder, Mongoose Media LLC
Lauren Petrullo is the CEO and Founder of Award-Winning Marketing Agency, Mongoose Media LLC based in Orlando, Florida. She is the winner of Prism’s Top 100 Marketing & Advertising Leaders and she has been featured in Yahoo!, Thrive Global, Refinery29, Shopify, Advertising Week, ComputerWorld and TickerNews. She is known as the B.F.F. to B.B.F. (baby, beauty, and food) and is a sought out consultant for Meta Ads and social commerce.
Maxwell Finn
President, Unicorn Innovations
Born into a family of entrepreneurs, Maxwell Finn was raised to have an eye for creative opportunity. He attended top ranked Emory University and then prestigious Babson College, which is the #1 ranked school for entrepreneurship in the world. While at Babson, he started “Loot!” a mobile platform that connected brands with fans and customers, which raised millions of dollars in venture capital. Maxwell’s first ecommerce endeavor, Startup Drugz, ushered him into the potential of Facebook advertising. Startup Drugz hit a $500k run rate in just 6 months and was eventually sold to Russell Brunson, the founder of ClickFunnels.
Mandy McEwen
Founder & CEO of Mod Girl Marketing
Mandy McEwen is the Founder & CEO of Mod Girl Marketing and Luminetics. She has been marketing successful brands online since 2007. In 2010, she started a marketing agency, Mod Girl Marketing. After over a decade of providing holistic online marketing solutions for businesses, she launched Luminetics, a LinkedIn and email consultancy for enterprises. She is a renowned content creator, speaker, and trainer with 8+ marketing courses and an Inc-rated Facebook group. She regularly hosts LinkedIn training workshops and speaks at events around the globe. Her agency, Mod Girl Marketing, has been consistently named a Top 20 Marketing Agency by DesignRush.
Owen Hemsath a.k.a Owen Video
Founder of Videospot
Owen Hemsath a.k. Owen Video is the founder of Videospot and the award-winning YouTube Growth Strategist and High-Performance Business Coach behind the Nation’s Most Visible & Influential leaders and brands. He is widely regarded as one of the founding fathers in leveraging and optimizing youtube and video marketing to establish brands as trusted, best in class, and well-known industry leaders. He has consulted for major brands like North Face, Oracle, and Excelon. He has helped his clients achieve millions of views and generate millions of dollars in sales and brand sponsorship.
Enroll Today!
The Social Strategy Bootcamp
NOTICE: Enrollment closes at 11:59 PT on Thursday, August 11th...
- 30+ Hours of Advanced Social Strategy Video Training ($2,995 value)
- 8 Weeks of Live Expert Coaching With Mark & His Social Experts ($4,000 value)
- Certificate of Completion ($295 value)
- Social Nucleus Matrix Worksheet & Scripts ($995 value)
-
The Brand New 2023 Edition Of Our Social Media Mastery Certification Course
(to be released within the next 30 days)
($495 value) - Step-By-Step Execution Trainings For Each Major Channel ($295 value)
- BONUS 1: Create a Video Ad That Sells Workshop ($295 value)
- BONUS 2: Create a Year’s Worth of Content in 1 Day Workshop ($295 value)
Newly Added Bonuses!
- BONUS 3: On-Demand Workshop—Architect a Multi-Channel Marketing Blitz with Ryan Deiss ($295 Value). Learn how to plan, ideate, and execute a multi-channel awareness campaign designed to drive customers back to 1 big idea with a unified call to action.
- BONUS 4: On-Demand Workshop— Launch a Perfect Video Ad from the Harmon Brothers, the agency that created the most viral ads in history ($295 Value). The secret to splintering so that you can turn ONE perfect ad into many perfect ads — all speaking to the right potential customer, at the right time.
Total Value: $9,665
Today Just: $1,995 (Save 80%)
Our Risk Free Guarantee
Listen, we get it…
We know what it’s like to feel uncertain about a big investment in yourself.
That voice inside your head that says “But is this going to work for me?”
Well, one thing you’re going to love about this, besides the incredible value and everything you’re going to learn, is our guarantee. We are so confident that you’re going to get 3X the value from your investment that we’ll let you have access to it for a full 30 days with a 100% money back guarantee.
Attend the live calls… Download all the documents… Test out all the strategies… Stress test the templates… Give this whole program a full test drive…
And, within 30 days, if you can’t genuinely state that I did not deliver at least 300% more value than you bought this program for…you will be entitled to a full refund.
…and you can keep everything anyways.
Everything you’ve downloaded, everything you’ve deployed… you get to keep that for the rest of your life. No harm, no foul.
If you’re not satisfied for any reason just let us know by emailing support@digitalmarketer.com and you’ll get you an immediate refund.
We’re that confident in this course and what it will do for you. That means you have NOTHING TO LOSE.
Frequently Asked Questions
The investment to join the Social Strategy Bootcamp is $1,995 (payment options available).
Similar styles of boot camps and certification programs average $13,584. And the cost of a 4-year marketing degree on average is $93,304 (plus 4 years of your time). We wanted to ensure the Social Strategy Bootcamp is affordable.
Live trainings will be held via Zoom on Tuesdays and Thursdays at 2:30 PM Central. You will also receive an email with your login details for our flagship product, DigitalMarketer Academy, where you’ll be able to access the replays and download bootcamp resources.
Yes, at the end of the program, you’ll be asked to submit your capstone project for review. If it’s successfully completed, you’ll receive a certificate of completion with your personal details and your employer will be able to verify its authenticity.
Use this letter template to emphasize your interest in management in DigitalMarketer’s Courses:
Hi [Boss’ Name],
I appreciate that our company has a culture of supporting continuing education, professional development, and a more diverse pool of future leaders.
To that end, you’ve also mentioned in the past that the company will cover expenses for us to continue our learning as long as it benefits our team.
I believe DigitalMarketer’s Social Strategy Bootcamp is more practical, timely, and cost-effective compared with the traditional University certification programs or an MBA degree. This marketing training would allow me to become highly proficient, enabling me to contribute to the team in a bigger way.
Here’s the breakdown of the info for the training:
Date: April 13th, 2023
Cost: $1,995
More info: https://www.digitalmarketer.com/lp/social-strategy-bootcamp/
Is this something that I can pursue through our department?
Please let me know if you have any concerns. I’d be happy to schedule a time for us to chat more about this opportunity.
Thank you for being open to these kinds of suggestions and for supporting my growth and development here.
Best,
[Your Name]
Yes, there will be recordings available within 24 hours of each live session for viewing inside your account.
No problem. We offer a full 30-day money-back guarantee on your purchase, so if you don’t agree that it’s worth every penny, we will promptly refund your money. No questions asked. No hassle.
Just send an email to support@digitalmarketer.com, and if you’re still within the generous refund period, a member of the DigitalMarketer team will happily process your request.
Absolutely! After your purchase is complete, just reach out to us at support@digitalmarketer.com with the team member’s details. We will be able to set up their account and transfer your access to them.
Please send the email address(es) of your colleague(s) to support@digitalmarketer.com and we will create accounts for them.