How much content should you be creating? And is that even the right question to ask?
When it comes to planning your digital marketing campaign, it doesn’t always pay to create content for content’s sake. It goes without saying that you can have the best content in the world but it’s useless if no one actually sees it!
Adam Chronister is the Founder of Enleaf, an SEO agency that understands the importance of data in measuring your digital marketing efforts. This should be the starting point of your SEO journey.
Adam recommends a gap analysis and competitor analysis to determine how many pages on a particular subject are indexed by Google and (with regards to your competition) ascertain how many incoming links they have coming into their site.
By leveraging the data first, you’ve got a better shot at understanding your objectives, next, and then seeing results, later. And what that looks like is getting someone to your website and then keeping them engaged.
Is it better to drill down on a particular subject and create Topical Authority by creating long-form content on a particular set of keywords? Or is it smarter to address a variety of related topics?
Learn about the semantics of SEO and Adam’s new Topical Authority AI tool as he and Mark make sense of the shifting tectonic plates of SEO in an AI Googleverse.
Grow your business with a website that engages customers, highlights your value, and increases ROI using Enleaf. To find out more about the web development and digital marketing that Adam and his team offer, please visit the website linked below.
KEY TAKEAWAYS:
04:19 What is stopping Google from owning content by not directing people to a website?
06:37 Having the right conversation with a customer about creating original content
08:06 Getting people to your content, and then keeping them engaged
09:23 Understanding Topical Authority
12:49 Adam shares news on the launch of their Topical Authority AI tool
14:08 Appreciating semantics when it comes to keyword search
15:10 What is a good volume today for SEO?
17:35 Is it better to go broad and create lots of content or go more niche and generate topical authority?
19:25 Debunking content for content’s sake
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